Adobe Positioned as a Leader in Gartner Magic Quadrant for Digital Marketing Hubs
December 23 2014 - 06:25PM
Business Wire
Adobe Placed Furthest along Completeness of Vision
Axis
Adobe (Nasdaq:ADBE) today announced the company has been
recognized by Gartner, Inc. as a leader in the 2014 “Magic Quadrant
for Digital Marketing Hubs1” research report. Adobe was positioned
furthest in the magic quadrant along the completeness of vision
axis. Adobe was one of 16 vendors evaluated in the report. Criteria
for a vendor’s completeness of vision included market
understanding, marketing strategy, sales strategy, offering
(product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy.
“We believe being recognized as a leader positioned furthest for
completeness of vision is validation of Adobe's unique offering in
the market,” said Suresh Vittal, vice president of strategy,
Digital Marketing, Adobe. “The deep integration of our Marketing
Cloud solutions allows brands to connect with customers through
highly personalized content across all digital touch points."
Adobe Marketing Cloud processes more than 30.5 trillion
transactions a year, including 2.5 trillion mobile
transactions. More than two-thirds of Fortune 50 companies use
Adobe Marketing Cloud today, including 17 of the top 20 Internet
retailers, 10 of the top 10 commercial banks, five of the top five
media companies and five of the top five auto manufacturers.
Customers include Audi, BET Networks, Condé Nast, Dun &
Bradstreet, Lenovo, MGM Resorts, Philips, Starwood Hotels, Time
Warner Cable, Verizon Wireless and thousands more.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
1 Gartner, Inc. “Magic Quadrant for Digital Marketing Hubs” by
Andrew Frank, Jake Sorofman, Martin Kihn, Dec. 16, 2014
Adobe Systems IncorporatedDavid Olsen,
385-351-1600davolsen@adobe.comorEdelmanKate McEwan,
206-664-7800kate.mcewan@edelman.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Feb 2024 to Mar 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2023 to Mar 2024