Adobe Named the Leader in Digital Experience Platforms by Independent Research Firm
October 26 2015 - 12:01AM
Business Wire
Adobe Named the Only Leader; Top Ranked in Current
Offering
Adobe (NASDAQ:ADBE) today announced that the company has been
recognized as the leader in “The Forrester Wave™: Digital
Experience Platforms, Q4 2015” report by Forrester Research,
Inc. Adobe was among the select companies Forrester invited to
participate in the independent report, which evaluated the ten most
significant software vendors in digital experience platforms across
40 criteria. Adobe was positioned as the only leader, ranking
highest in current offering.
“Adobe’s integrated platform leads the market,” stated the
Forrester report. “Adobe has established a platform of
best-of-breed technologies that support marketing activities. This
portfolio includes web content management (WCM), testing and
optimization, analytics, audience management, social publishing,
and campaign management.”
Adobe Marketing Cloud includes a comprehensive set of
market-leading solutions to support digital experience delivery.
Adobe Experience Manager offers web experience management,
mobile app development, digital asset management, dynamic media
delivery, mobile forums and documents, and social communities
across digital channels. Adobe Campaign provides email and
cross-channel campaign management; Adobe Analytics delivers
advanced, real-time customer analytics; Adobe Target handles
A/B and multivariate testing, targeting and optimization;
and, Adobe Social powers social marketing.
“With customers connected 24/7, brands are under more pressure
than ever to deliver compelling digital experiences,” said Suresh
Vittal, vice president of marketing strategy, Digital Marketing at
Adobe. “Adobe Marketing Cloud makes it incredibly easy for brands
to create, manage, and deliver contextually relevant experiences
across the entire customer journey. We believe our recognition as
the only leader in this Forrester Wave™ further validates our
continued innovation as the market leader.”
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. The tie-in with Adobe Creative Cloud makes it easy to
quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud. Adobe Marketing Cloud
supports 41 trillion transactions, handles 4.1 trillion rich media
requests and powers more than 60 billion emails per year.
A complimentary copy of “The Forrester Wave™: Digital Experience
Platforms, Q4 2015” report is available here.
Helpful Links:Learn more about Adobe Marketing CloudBlog
post authored by Suresh Vittal, vice president of marketing
strategy, Digital Marketing at Adobe
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151025005044/en/
AdobeMelissa Chanslor,
415-832-5489chanslor@adobe.comorEdelmanHolly Little,
650-762-2888Holly.Little@edelman.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Apr 2023 to Apr 2024