Adobe Named the Leader Among Digital Intelligence Platform Vendors by Independent Research Firm
April 07 2017 - 9:00AM
Business Wire
Adobe (Nasdaq:ADBE) today announced that the company has been
recognized as the only leader in “The Forrester Wave™: Digital
Intelligence Platforms, Q2 2017” report. Adobe received the highest
scores possible in nine categories, including cross-channel
attribution, social analytics, web analytics, behavioral targeting,
online testing, tag management, partner ecosystem, digital
intelligence revenue and number of enterprise customers. Of the ten
vendors Forrester invited to participate in the report, Adobe was
recognized as a leader in an evaluation of 26 criteria, including
current offering, strategy and market presence.
“Adobe consolidates a broad set of capabilities around core
platform services,” stated Forrester in its Digital Intelligences
Platform report. “Adobe continues to have strength and depth in
digital intelligence, primarily for optimizing customer experiences
and engagement, all within the framework of its marketing cloud
platform in a marketing and ecommerce context.” A complimentary
copy of “The Forrester Wave™: Digital Intelligence Platforms, Q2
2017” report is available for download here, and a blog post can be
viewed here.
“Enterprises today are forced to rethink the customer journey
given sky-rocketing expectations,” said Suresh Vittal, vice
president, product marketing and strategies, Adobe Experience
Cloud. “What we’ve built is the only platform originating in
content and data. Powered by an open ecosystem and intelligence
capabilities at its core with Adobe Sensei, the Adobe Cloud
Platform helps brands deliver exceptional and personalized customer
experiences at massive scale.”
With Adobe Cloud Platform, companies can centralize and
standardize customer data and content from any system to
dramatically improve the design and delivery of rich customer
experiences. It includes services for blending and analyzing data
while harnessing machine learning via Adobe Sensei to make
experiences more compelling and personalized. The Adobe Cloud
Platform also makes its data, content and insights available via
APIs to partners and third-party developers. Adobe’s platform is
used by thousands of partners worldwide, manages over 100 trillion
data transactions per year and receives over 700 million API calls
per day through Adobe I/O, Adobe’s cross-cloud developer
portal.
Adobe’s platform is used by thousands of partners worldwide,
including Hyatt. The global hospitality leader improves digital
asset management and delivery across channels using Adobe
Experience Cloud, to support customers throughout their entire
journey – from dreaming, to planning, to experiencing. “The Adobe
solutions clarify how even small changes can have a big impact on
our bottom line,” said Ellen Lee, senior vice president of global
digital, Hyatt.
Adobe Sensei uses artificial intelligence and machine learning,
as well as Adobe’s massive volume of content and data assets, to
tackle today’s most complex experience challenges. The intelligence
layer in the Adobe Cloud Platform, Adobe Sensei, provides customers
with a unified AI and machine learning framework as well as
intelligent services to help them work smarter and faster. In Adobe
Experience Cloud, Adobe Sensei already powers over 100 intelligent
capabilities including Intelligent Alerts, Automated Advertising
Insights, Anomaly Detection and Lookalike Modeling, to help brands
better understand and meet their customers’ needs.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform integrating
with Adobe Creative Cloud and Document Cloud. Leveraging Adobe
Sensei’s machine learning and artificial intelligence capabilities,
Adobe Experience Cloud combines world-class solutions, a complete
extensive platform, comprehensive data and content systems, a
robust partner ecosystem delivering an unmatched expertise on
experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170407005106/en/
AdobeAshley Levine, 415-832-4161aslevine@adobe.comorStefan
Offermann, 408-536-4023sofferma@adobe.com
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