Adobe Named a Leader in Web Content Management for Digital Experiences by Independent Research Firm
February 06 2015 - 9:01AM
Business Wire
Adobe Received Highest Scores in Current Offering, Strategy
and Market Presence
Adobe (Nasdaq:ADBE) today announced that Adobe Experience
Manager, a key solution in Adobe Marketing Cloud, was recognized as
a Leader in “The Forrester Wave™: Web Content Management Systems,
Q1, 2015” report by Forrester Research. Adobe received the highest
scores in current offering, strategy and market presence in the
report. The company was among the select vendors Forrester invited
to participate in the independent report, which evaluated 10 Web
content management products across 36 comprehensive criteria for
current offering, strategy and market presence.
“Adobe has built the best portfolio for companies with the
greatest marketing need,” stated the Forrester report. The report
also stated that Adobe offers a “rapidly-growing managed
single-tenant cloud service” and “standout features [which] include
the practitioner toolkit, partner support and mobile support.” The
report added that, “Strategically, Adobe is well placed to continue
its run, particularly as it and its partners gain mobile and cloud
experience.”
“Forrester’s latest Wave report, in our opinion, underscores the
rapid evolution in Web content management,” said Aseem Chandra,
vice president, Adobe Experience Manager and Adobe Target, Adobe.
“We believe our ranking as a Leader validates that Adobe Experience
Manager makes it incredibly easy to deliver content consistently
and with speed across all channels and connected screens. The
innovations we are working on will continue to position our
customers well ahead of the competition.”
Adobe Experience Manager delivers capabilities for Web
experience management, mobile app development, digital asset
management, dynamic media delivery, mobile forms and documents and
communities across digital channels. The solution provides
marketing and IT with modern, unified applications that can be
deployed in the cloud or on premise, enabling organizations to
deliver engaging digital experiences that build brand loyalty and
drive demand. Experience Manager is used by marketing and IT in
leading brands worldwide, including Air Canada, Audi, Conde Nast
International, Hyatt, Lenovo, National Australia Bank, Panasonic,
Philips, Verizon, Wyndham Hotel Group and more.
A complimentary copy of “The Forrester Wave™: Web Content
Management Systems, Q1 2015” report is available here.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Six tightly integrated Solutions offer marketers a complete
set of marketing technologies that focus on analytics, Web and app
experience management, testing and targeting, advertising, social
and campaign. The tie-in with Adobe Creative Cloud makes it easy to
instantly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud with over 30.5 trillion
transactions a year.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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