Adobe Named a Leader in Web Content Management Systems Vendors by Independent Research Firm
January 26 2017 - 1:25AM
Business Wire
Adobe Top Ranked in Current Offering
Adobe (Nasdaq:ADBE) today announced that the company has been
recognized as a Leader in “The Forrester Wave™: Web Content
Management Systems, Q1 2017” report. Adobe received the highest
score in the current offering. Adobe was one of 15 companies
Forrester invited to participate in the report, which evaluated
marketing software vendors across 25 comprehensive criteria
touching current offering, strategy and market presence.
“Adobe Experience Manager Sites remains a top marketing choice.
San Jose, California-based Adobe continues to invest in Experience
Manager Sites while growing the broader portfolio,” the Web Content
Management Systems Report stated. “Strategically, Adobe is
accelerating the creation and reuse of content by pushing toward
microservices and machine learning that will enable auto-creation
of assets and experiences. In the next 18 months, Experience
Manager Sites will enable faster, easier contextual design, while
continuing to cross-pollinate features from the broader
portfolio.”
“Unified customer experiences across devices are increasingly
difficult to execute. Our customers rely on Adobe Experience
Manager to make every customer touchpoint personalized, timely and
consistent with the overall brand experience,” said Aseem Chandra,
vice president, Adobe Experience Manager and Adobe Target. “We
believe our position in Forrester’s report underlines our
acceleration and leadership in content management, along with our
commitment to transforming brands into Experience Businesses.”
Adobe Experience Manager, part of Adobe Marketing Cloud, enables
mid-sized and enterprise brands to create and manage digital
experiences across websites, mobile apps and sites, online
communities and physical screens. Experience Manager also empowers
companies to manage and leverage digital assets, mobile forms and
documents, as well as social content. Brands benefit from the
ability to connect assets created in Adobe Creative Cloud or
user-generated content via Experience Manager Livefyre to the
assets management and delivery functionality in Experience Manager.
Integration with other Adobe Marketing Cloud capabilities enables
brands to analyze, optimize and measure that content. Experience
Manager customers include UBS, MasterCard, Motorola Solutions,
Hyatt, Philips, Volkswagen, HFF, Zebra Technologies and Sony
Interactive Entertainment.
A complimentary copy of “The Forrester Wave™: Web Content
Management Systems, Q1 2017” report is available for download here,
and a blog post can be viewed here.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170125005275/en/
AdobeBecky Canfield, 415-832-4465canfield@adobe.comMelissa
Chanslor, 415-832-5489chanslor@adobe.com
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