Adobe Named a Leader in Omnichannel Demand-Side Platforms by Independent Research Firm
June 02 2017 - 9:00AM
Business Wire
Adobe Received Top Scores in Product Strategy and Digital
Ecosystem Footprint
Adobe (Nasdaq:ADBE) today announced that Adobe Advertising Cloud
has been recognized as a leader in “The Forrester Wave™:
Omnichannel Demand-Side Platforms, Q2 2017” report. Adobe received
top scores in product strategy, digital ecosystem footprint and
achieved the highest scores possible in 13 categories, including
data quality, person and cross device graphs, inventory quality,
dynamic creative optimization and creative management, and campaign
set-up and management. Of the 11 vendors Forrester invited to
participate in the report, Adobe was recognized as a leader in an
evaluation of 36 criteria, including current offering, product
strategy and market presence.
The report states: “Adobe Advertising Cloud lays a foundation
for omnichannel media buying. It’s the only vendor that has gained
access to all paid advertising channels. Adobe’s acquisition of
TubeMogul gives the vendor access to programmatic TV and video
inventory, while the acquisition of Tumri for dynamic creative
optimization (DCO) allows marketers to personalize and enhance the
consumer ad experience, which is crucial for post-digital
marketing. Also, powering omnichannel ad experiences with Sensei in
the future holds a lot of promise.” A complimentary copy of “The
Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017” report
is available for download here, and a blog post can be viewed
here.
“Advertisers are facing an increasingly complex and fragmented
landscape, with legacy silos for media planning and buying across
marketing channels,” said Brett Wilson, vice president and general
manager, Adobe Advertising Cloud. “Adobe Advertising Cloud
centralizes these disparate channels within a single platform that
marketers can use to plan, buy, measure and optimize their global
advertising spend. We believe our position in the Forrester report
reflects not only the breadth of our offering and depth of our
integration with Adobe Experience Cloud, but also our independent
position as a partner committed to acting solely in advertisers’
best interests.”
Adobe Advertising Cloud, part of Adobe Experience Cloud, is the
industry’s first end-to-end platform for managing advertising
across traditional TV and digital formats. Combining capabilities
from Adobe Media Optimizer and recently acquired TubeMogul, a
leader in “The Forrester Wave™: Video Advertising Demand-Side
Platforms, Q4 2015” report, Adobe Advertising Cloud simplifies the
delivery of video, display and search advertising across channels
and screens.
"Adobe Advertising Cloud brings branding and performance
advertising together under one roof. Their platform centralizes
access to multiple channels within a single dashboard, which
provides us with a birds-eye view into how our media is scaling and
performing," said Michael Kennedy, director, programmatic marketing
at Anheuser-Busch. "This holistic approach allows us to seamlessly
apply first-, second- and third-party data and manage reach and
frequency across channels, driving efficiency and simplifying the
buying process."
About Adobe Advertising Cloud
Adobe Advertising Cloud is the industry’s first end-to-end
platform for managing advertising across traditional TV and digital
formats. The platform already manages roughly $3.5 billion in
annualized ad spend on behalf of more than 1,000 global clients,
including Allstate, Ford, Johnson & Johnson, Kraft, Liberty
Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines. Learn
more about Adobe Advertising Cloud.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170602005147/en/
AdobeDavid Burch, 510-817-6402burch@adobe.comStefan Offermann,
408-536-4023sofferma@adobe.com
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