Adobe Named a Leader in Gartner 2015 Magic Quadrant for Digital Marketing Analytics
September 24 2015 - 1:00PM
Business Wire
Adobe Positioned Highest in Ability to Execute Among Group of
Twelve Vendors
Adobe (Nasdaq: ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2015 “Magic Quadrant for Digital
Marketing Analytics research report1.” Adobe was one of twelve
vendors evaluated and positioned highest in the ability to execute.
This is the first year Gartner has produced the Magic Quadrant for
Digital Marketing Analytics research report. The evaluation
criteria for ability to execute include product or service, overall
viability, sales execution/pricing, market responsiveness/record,
marketing execution, customer experience, and operations.
“We believe our position as furthest for ability to execute in
the leaders quadrant of the 2015 ‘Magic Quadrant for Digital
Marketing Analytics’ research report exemplifies why the world’s
best-known brands rely on Adobe Analytics, the backbone of Adobe
Marketing Cloud, to drive their digital marketing,” said Bill
Ingram, vice president, Adobe Analytics. “Our continued innovation
allows marketers to optimize their workflows and drive better
business results. Just today we announced Analysis Workspace, an
industry-first approach that leverages Adobe’s creative heritage to
let data scientists express their “analytics creativity” and make
highly complex data sets available to a much broader group of
people within an organization.”
Adobe Analytics is the award-winning analytics backbone of Adobe
Marketing Cloud measuring nearly eight trillion server calls each
year. It is the industry’s best-selling and most advanced
enterprise analytics solution used regularly by more than 140,000
marketers and data analysts to better understand their businesses.
Major brands using Adobe Analytics today include PayPal, Sony,
Audi, Conde Nast, Starwood Hotels, Philips and hundreds more.
Customer Quotes
“Adobe Analytics empowers our teams with data-driven decisions,
giving us insight into the best ways to present information to
customers online. We’re always looking to balance convenience and
relevant, impactful information with a memorable brand experience,”
said Michael Adolf, head of the brand portal at Audi.
“Knowing more about our customers gives us a competitive edge
and the ad hoc analytics capability within Adobe Analytics makes
reporting and tracking of search channels much more efficient,”
said Jen Yacenda, associate director of digital analytics at
Starwood Hotels and Resorts. “Real-time segmentation in Adobe
Analytics enables teams to get a detailed picture of
performance.”
“Enhanced marketing reports and analysis capabilities in Adobe
Analytics provides a robust platform for our team to build programs
on data-driven strategies,” said Peter McRae, team manager of
optimization for Symantec. “Adobe Analytics has helped us to deepen
our understanding of customer needs. As a result, we are able to
deliver relevant offers, messaging, content, and experiences that
are tailored for our customers.”
“Through Adobe Analytics we better understood our audience,
optimized digital experiences and more effectively engaged with our
customers, which increased customer satisfaction, site conversion,
and revenue,” said Lori Mabe, manager of Digital
Testing/Optimization and Personalization at Sprint.
A complimentary copy of the Gartner, Inc. July 23 2015 “Magic
Quadrant for Mobile Application Development Platforms” research
report is available here.
1Source: Gartner, Magic Quadrant for Digital Marketing
Analytics, Martin Kihn, Adam Sarner Andrew Frank, Kirsten
Newbold-Knipp, Christi Eubanks, 17 September 2015.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Press ContactsAdobe Systems IncorporatedSarah Duckett,
385-345-2433sduckett@adobe.comorEdelmanKate McEwan,
206-664-7800kate.mcewan@edelman.com
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