Adobe Named a Leader in 2017 Gartner Magic Quadrant for Digital Marketing Hubs
February 23 2017 - 12:01AM
Business Wire
Adobe Positioned Furthest in the Leaders Quadrant for
Completeness of Vision and Ability to Execute
Adobe (NASDAQ:ADBE) today announced that it was recognized by
Gartner, Inc. as a leader in the 2017 “Magic Quadrant for Digital
Marketing Hubs1” research report. For the third consecutive report,
Adobe placed furthest on the completeness of vision axis out of the
22 companies that were evaluated. In this most recent report, Adobe
was also positioned highest on the ability to execute axis.
Criteria for a vendor’s completeness of vision include market
understanding, marketing strategy, sales strategy, offering
(product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy. Criteria for a vendor’s ability
to execute include product/service, overall viability (business
unit, financial, strategy, organization), sales execution/pricing,
market responsiveness and track record, and customer
experience.
“In this era of digital transformation, customers have
increasingly high standards for their interactions with brands.
Companies must deliver outstanding customer experiences in the
moments that matter, or fail as a business,” said Suresh Vittal,
vice president, Adobe Marketing Cloud. “Adobe is the only tech
company in the industry with fully integrated design, data,
customer intelligence and marketing solutions that enable brands to
create and deliver the best and most seamless digital experiences
for their customers. We believe our position as a leader in this
important report underscores this and validates our work in this
category.”
“At Heathrow, the airport, parking operations, train service,
and retail are all separate business units, but customers see
Heathrow as one entity,” said Simon Chatfield, head of eBusiness
and CRM, Heathrow Airport Limited. “If they interact with one part
of the business, they expect the other parts to know who they are
and what they need. We can accomplish that with Adobe Marketing
Cloud.”
According to Gartner, “Leaders have fully embraced the
integration of martech, ad tech and analytics, and deployed many
hub solutions at scale, although they still mostly rely on
integrated portfolio solutions from acquisitions and partnerships.
The rapid growth of the category has thus far favored an
accelerated first-mover approach featuring large enterprise
software vendors executing aggressive acquisition strategies,
although more organic solutions are starting to become competitive.
Leaders will need to focus on innovation and integration to
maintain their edge. As Leaders round out their native offerings,
we expect them to urge customers toward their single-vendor
solutions.”
Adobe empowers companies to become experience-led businesses by
providing the tools to deliver data-driven, tailored experiences
across all customer touch points. Eight tightly integrated
solutions in Adobe Marketing Cloud offer marketers a complete set
of cutting-edge technologies that focus on analytics, web and app
experience management, testing and targeting, advertising, audience
management, video, social engagement and campaign orchestration.
Adobe Marketing Cloud’s tie-in with Adobe Creative Cloud makes it
easy to quickly activate creative assets across all marketing
channels and customer touch points.
Thousands of brands rely on Adobe’s digital marketing solutions
today, including two-thirds of Fortune 50 companies and ten of the
ten largest media, financial services, auto, wealth management and
telecom companies worldwide. Adobe Marketing Cloud supports 91
trillion customer transactions annually – more than any other
company in the space – as well as 4.1 trillion rich media requests
and over 100 billion emails.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
Helpful Links:
- Learn more about Adobe Marketing
Cloud
- Blog post from Suresh Vittal
- CMO Article
- Twitter
- Facebook
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
1Source: Gartner, Inc. “Magic Quadrant for Digital Marketing
Hubs” by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin
Kihn, Jake Sorofman, Feb. 14, 2017
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170222006750/en/
AdobeHolly Little, 415-832-6833hlittle@adobe.comStefan
Offermann, 408-536-4023sofferma@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Apr 2023 to Apr 2024