Adobe Named a Leader Among Data Management Platforms by Independent Research Firm
June 02 2017 - 9:00AM
Business Wire
Adobe Audience Manager Positioned Highest for Current
Offering
Adobe (Nasdaq:ADBE) today announced that Adobe Audience Manager,
the company’s data management platform (DMP) within Adobe Analytics
Cloud, has been recognized for the third time in a row as a leader
in “The Forrester WaveTM: Data Management Platforms, Q2 2017”
report by Forrester Research, Inc. Adobe Audience Manager received
the highest score for Current Offering. Eleven vendors were invited
by Forrester to participate in the report, evaluated against 35
criteria including Current Offering, Strategy and Market
Presence.
“Adobe is a smart choice for marketers focused on extending
control across channels,” stated Forrester in its Data Management
Platforms report. “In 2011, Adobe acquired Demdex, the core
technology of its DMP Adobe Audience Manager, as a step towards its
vision of a converging adtech and martech stack. The strategy
supported its view that data, while keenly valuable to effective
and efficient media buying, must play a bigger role for any
customer-obsessed business. Adobe continues to set the pace in this
Forrester Wave.”
“Consumers increasingly expect brands to understand them as
individuals and they have little patience for content that is not
relevant to them or engaging,” said Bill Ingram, vice president,
Adobe Analytics Cloud. “Adobe Audience Manager was built with deep
customer intelligence at its core and it’s the most comprehensive
solution for managing disparate audience data in the industry. Our
clients have seen great success and real results delivering
personalization at scale.”
Adobe Audience Manager, Adobe’s DMP, is the industry’s leading
DMP that consolidates audience information from all available
sources, helps advertisers, publishers, and agencies build unique
audience profiles to identify the most valuable segments and use
them across digital marketing channels. Advertisers can grow their
revenue and customer base through unified, actionable views of
their audiences, while publishers provide advertisers unique
audience segments that drive conversions. Customers include Time
Warner Cable, Lenovo, Scripps Network, Nordstrom and Princess
Cruises, among others.
“At Princess Cruises, our mission is to create unforgettable
moments for our guests, from the initial booking all the way
through a trip’s end,” said Gordon Ho, head of global marketing and
SVP, Princess Cruises. “Delivering a great experience really begins
with the data. We use Adobe Audience Manager as our central data
warehouse, acting as the foundation for us to drive customer
insight. We are able to have an authentic understanding of our
guests and their preferences, enabling us to better customize
individual experiences and ensure that any content we put forth is
contextually relevant across different channels.”
A complimentary copy of “The Forrester Wave: Data Management
Platforms, Q2 2017” report is available here, and a blog post can
be viewed here.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the
customer intelligence engine that powers businesses by enabling
them to move from insights to action in real-time by uniquely
integrating audience data across all Adobe clouds. Adobe Analytics
Cloud combines Adobe Audience Manager, the leading data and
audience management platform, and Adobe Analytics, the industry
leading solution for applying real-time analytics and detailed
audience segmentation across all marketing channels. Built on the
Adobe Cloud Platform, which provides open APIs, a standard data
model, and Adobe Sensei, Adobe’s unified AI and machine learning
framework, Adobe Analytics Cloud enables brands to better capture,
aggregate, rationalize and understand vast amounts of their own
disparate data and then translate that data into singular profiles
of their customers.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170602005144/en/
AdobeKevin Fu, 415-832-2266kfu@adobe.comAshley Levine,
415-832-4161aslevine@adobe.com
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