Adobe Delivers Major Innovations to Creative Cloud Photography
April 21 2015 - 12:01PM
Business Wire
All-New Photoshop Lightroom CC with Photoshop CC Lets Anyone
Perfect Photos Across Desktop and Mobile for $9.99 Per
Month
Adobe (Nasdaq:ADBE) today announced a major update to its
Creative Cloud Photography plan with the release of an all-new
Adobe Photoshop Lightroom CC that delivers lightning-fast
performance and new tools to edit, enhance, organize and showcase
beautiful photos. With Lightroom CC and the legendary magic of
Photoshop CC, Adobe Creative Cloud Photography empowers
photographers to transform photos into amazing shots. Creative
Cloud Photography also includes unique sophisticated mobile
capabilities: automatically syncing photos with Lightroom CC on the
desktop, Lightroom on mobile devices lets users access and edit
their entire catalog of photos on iPad, iPhone as well as
Android smartphones and tablets. At just US$9.99 per month, Adobe’s
photography plan champions photographers of every level -- bringing
the tools relied on by photo pros worldwide within reach of anyone
who loves photography.
“Photographers at any level are driven
by their passion to capture the perfect shot and
make it incredible,” said Winston Hendrickson, vice president of
Digital Imaging Products, Adobe. “Whether you shoot with a DSLR or
smartphone, the Creative Cloud Photography plan gives everything
you need to organize, edit and share amazing photos on mobile, Web
and desktop –- thanks to the imaging power of Lightroom and the
magic of Photoshop.”
Photoshop and Lightroom have been fundamental in the evolution
of digital photography. Today, Creative Cloud Photography is
leading the transition from a traditional desktop-based process to
a more mobile, connected workflow for digital images. Anchored by a
major update to Lightroom CC, Creative Cloud Photography is the
must-have solution, offering powerful editing and photo
organization across multiple devices, all powered by Adobe’s
industry-defining imaging technologies.
Work Seamlessly Across Desktop, Mobile and Web with New
Lightroom CC
The standard for photo enthusiasts and professionals, Lightroom
CC is essential for perfecting and organizing photos. New features
in this release include:
- HDR Merge –- Create
natural-looking or surreal images from extremely high-contrast
scenes by easily combining multiple shots taken with different
exposure settings into a single raw high dynamic range image.
- Panorama Merge -- Capture super
wide fields of view and amazing detail by stitching together
multiple images to create stunning raw panorama shots.
- Performance Improvement & GPU
Enhancements -- Perfect photos up to 10 times faster than
ever.
- Facial Recognition -- Quickly
find and categorize images of family and friends.
- Advanced Video Slideshows --
Create beautiful, polished slideshows using still images, video and
music along with professional effects like pan and zoom.
Bring Out the Best in Your Photography --
Anywhere
For anyone who loves photography, it’s essential they can
organize, edit and share photos from mobile devices. Automatically
synced with Lightroom CC on the desktop, Lightroom on mobile
devices lets users access and edit their catalog of photos across a
full range of iOS and Android devices. This release includes a
major enhancement for Android with DNG raw file support on
compatible Lollipop-enabled devices, providing customers the full
power of raw file post-processing on their Android smartphones and
tablets.
Take It to the Next Level with Photoshop CC
In addition to Lightroom CC, Creative Cloud Photography plan
includes Photoshop CC, the imaging software that continues to
redefine creativity in the digital age. Celebrating its 25th
birthday this year, Photoshop’s legendary magic touches virtually
all the inspirational imagery that surrounds us. Now, thanks to
Creative Cloud Photography, photographers have a powerful
round-trip editing workflow from Lightroom to Photoshop CC. Even
cut out and combine photos on your iPhone and iPad with Photoshop
Mix, connect to Creative Cloud, then refine your work in Photoshop
CC.
Share Compelling Stories in Exciting New Ways
In addition to sharing instantly with social networks such as
Facebook, Flickr and Instagram, new to Lightroom is the ability to
create beautiful, polished video slideshows using still images,
video and music, featuring professional effects like pan and zoom.
After using Creative Cloud Photography to produce stunning images,
anyone can craft amazing stories that place photos at the center of
the narrative, using two groundbreaking storytelling apps from
Adobe: Slate and Voice.
New Lightroom CC Available to Creative Cloud Members
Worldwide
Adobe Creative Cloud has approximately 4 million paid
memberships worldwide and all Photography and complete plan members
are able to access the new version of Lightroom CC today –- at no
extra charge –- showing, once again, the incredible ongoing value
of Creative Cloud. Creative Cloud features the world’s leading
creative desktop apps; a growing family of mobile apps that are
seamlessly integrated with the desktop apps and creative assets;
expert training; and access to a dynamic creative community, where
creatives can discover inspiration and opportunity. A free 30-day
trial version of Lightroom CC is also available.
Getting Started Is Easy
Creative Cloud Photography plan is designed to make onboarding
easy whether you’re a beginner or pro, or have previously used
Photoshop, Lightroom, Photoshop Elements or Apple Aperture.
Available now is an easy-to-learn library of photography tutorials
aimed at all levels.
Helpful Links:
- Blog post
- New Lightroom CC videos with Julieanne
Kost, principal digital imaging evangelist, Adobe
- Twitter
- Facebook
- Google Plus
- YouTube
Pricing and Availability
Adobe Creative Cloud Photography plan (US$9.99 per month)
includes Lightroom CC across desktop, Web and mobile, Photoshop CC
and Photoshop Mix (for iPhone and iPad). All products are also
available as part of Creative Cloud complete plan. Information on
Adobe Creative Cloud pricing and plans can be found at:
https://creative.adobe.com/plans. For more detailed information
about Lightroom CC product features, upgrade policies, pricing and
language versions, please visit: www.adobe.com/go/lightroom.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud, Lightroom and Photoshop are either
registered trademarks or trademarks of Adobe Systems Incorporated
in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Adobe Systems IncorporatedMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanReagan Crossley,
650-762-2955reagan.crossley@edelman.com
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