Coen Brothers, Major League Baseball and “Over-The-Top”
Content Providers Adopt Adobe Video Platform
At the National Association of Broadcasters (NAB) Show, Adobe
(Nasdaq:ADBE) is showcasing advances to its complete lineup of
video technologies and services that radically improve how
broadcasters, filmmakers and video professionals create,
collaborate, deliver and monetize content across multiple screens.
NAB will mark the first public preview of major updates to Adobe
Creative Cloud video tools, including a revolutionary new color
panel in Adobe Premiere Pro CC for instant color corrections and
Morph Cut, which easily removes unwanted pauses and jump cuts for a
more polished edit sequence as well as new Adobe Character Animator
capabilities for Adobe After Effects CC that bring two-dimensional
characters to life. In addition, the company is previewing Project
“Candy,” a mobile CC Capture app, which is the latest addition to
the growing set of Create Cloud enabled mobile apps. It is
connected to a user’s Creative Cloud Profile and therefore lets
anyone using their smartphone camera capture amazing production
quality lighting schemes and then apply them to video footage in
Premiere Pro CC.
Innovations like these are driving rapid adoption of the
company’s video workflows: recent Premiere Pro converts include the
four-time Academy Award winning Coen Brothers, who are currently
editing their film, Hail, Caesar!; and director Rhys Thomas and
producer Lorne Michaels of Saturday Night Live, with Staten Island
Summer, due out in 2015. In addition, MLB Network switched their
editing and post-production environment to a complete Creative
Cloud workflow.
At NAB, Adobe is announcing significant enhancements to Adobe
Primetime, which has emerged as the global leader in powering TV
content across screens including over-the-top (OTT) devices such as
Apple TV® and Roku®. Specifically, Adobe is unveiling innovations
in video delivery, monetization and personalization to enable new
OTT business models for content owners, programmers and pay-TV
providers. The company is partnering with service solution
providers, including industry pioneer MLBAM, to offer innovative
OTT programming for live, linear and video-on-demand services
across TVs and screens everywhere. Adobe is working with MLBAM to
power live streaming of the Major League Baseball season, providing
playback and delivery capabilities for all games. Also, several of
MLBAM’s sports, news and entertainment partners have introduced the
first direct-to-consumer TV apps leveraging Adobe Primetime
technologies. Additionally, Turner Broadcasting is using Adobe
Primetime for ad insertion on Apple TV and other OTT devices.
Adobe is also previewing a new configuration for Adobe Anywhere,
a collaborative workflow platform that enables distributed teams
using products such as Premiere Pro CC and Adobe Prelude CC to work
together -- utilizing centralized media and shared projects to
efficiently shoot, log, edit and finish video productions. Adobe
will demonstrate its new solutions at its booth #SL5110, South Hall
in the Las Vegas Convention Center April 13 – 16. Adobe
professional video and broadcast tools will also be presented at
over 100 partner booths throughout the NAB exhibition.
Unveiling the Next Wave of Innovation in Adobe Creative
Cloud
Adobe will soon release significant updates to the video tools
and technologies that are a key component of Creative Cloud. Key
innovations include:
- The new Lumetri Color panel in
Premiere Pro CC, a color workflow that combines the power of Adobe
SpeedGrade CC technologies with Adobe Lightroom’s ease-of-use,
allowing editors to quickly achieve great results for simple color
corrections or complex looks.
- Capture inspiration anywhere
with Project “Candy,” a new mobile CC Capture app that provides an
easy way to capture and share production quality lighting and color
schemes by using the camera on a mobile phone and then applying
them to a project in Premiere Pro CC.
- Bring two-dimensional characters to
life with the new Character Animator capabilities for Adobe
After Effects CC. Adobe Character Animator solves
the time-consuming process animators face by eliminating
frame-by-frame adjustments. By acting out a character’s
movement in front of a webcam, Character Animator tracks the
movement of the user’s head, mouth and eyes and can trigger bodily
movements using a keyboard to ensure characters are as lifelike as
possible.
- Immediate access to creative
assets with new Creative Profile support in Premiere Pro CC,
After Effects CC and a growing set of Creative Cloud enabled mobile
apps.
- Adobe Magic made possible by
groundbreaking research to make everyday tasks easier and
faster with new features such as Morph Cut in Premiere Pro CC that
takes out unwanted pauses and jump cuts; Face Tracker in After
Effects CC that tracks facial gestures for greater masking
accuracy; and Time Tuner in both Premiere Pro CC and Adobe Media
Encoder CC, automatically adjusts the duration of your video to a
pre-set length while maintaining high quality results.
Advancing TV Delivery and Monetization
More and more consumers are watching live and on-demand TV on
tablets, smartphones, OTT and other devices. According to the
latest Adobe Digital Index data, 13 million viewers accessed their
favorite TV Everywhere content quarterly last year, more than twice
as many as in 2013. The growth across OTT devices is even more
impressive with the number of viewers watching premium video
increasing by 350 percent year over year. To help broadcasters and
pay-TV providers scale video delivery across screens with closed
captioning, robust content protection, and ad insertion instantly
across TV apps and operating systems, Adobe is introducing the
latest version of Adobe Primetime. The platform is able to
authenticate 2.25 million viewers per minute, three times more than
just a year ago, and deliver dramatic performance improvements with
videos launching instantly - up to four times faster than before.
Additionally, Adobe Primetime now supports all major third-party
DRM technologies to address the challenge of content protection in
closed playback environments.
Quotes
- Steve Warner, vice president, Digital
Video and Audio, Adobe
“From planning to playback, Adobe is
delivering advanced workflows for every step of the creative
journey. The industry is switching to Premiere Pro CC and our
tightly integrated set of video tools because of the constant
stream of innovation coming from our labs. Our move to Creative
Cloud, with deeply connected mobile-to-desktop
workflows combined with continued innovation in Adobe
Primetime ensures our customers have the tools and services to
create, deliver and monetize stunning videos, TV shows,
films and commercials across any screen faster than ever
before.”
- Joe Inzerillo, executive vice president
and CTO, MLBAM
“Since MLB.TV was born as the internet’s
first OTT product 13 years ago, we have remained focused on
building reliable, highly engaging live TV viewing experiences at
true broadcast scale. Adobe Primetime, with its support for DRM,
the industry-standard authentication capability and robust HD video
playback allows us to offer consistent video experiences across
more than 400 devices, including the latest breed of OTT
products."
- Tab Butler, director, Media Management
& Post Production, MLB Network
“This season At MLB Network, we are rolling
out Adobe Premiere Pro as our editing platform for both HD Edit and
desktop workstations. For the 2015 baseball season, we are
deploying the Premiere Pro 2014 release, and we’re looking forward
to taking advantage of the new features available in the next
release of Premiere Pro. The enhancements within the new color
tools, such as Lumetri support, and sharable CC Libraries, along
with enhanced video scopes, are all appealing. We are also very
interested in the advancements being made to help us work more
efficiently with audio in Premiere Pro. The next release of
Premiere Pro will be an excellent addition to our Creative Cloud
solution.”
- Robbie Carman, vice president,
Colorist, Amigo Media LLC
“Project Candy gives anyone involved in
production and post a new way to think about and capture color. If
you see light or color that inspires, simply capture it with
Project Candy on your mobile device and sync the look with Creative
Cloud automatically. The captured look can then be applied to shots
as a starting point for color correction in Adobe Premiere Pro and
other Adobe video applications. It's an amazing tool that will
inspire the way you think about color and that’s great for
everyone.”
- Brian Maffitt, Animator, Photographer,
Videographer, Total Training, Inc.
“Adobe Character Animator solves an age-old
problem of how to quickly rig and animate characters that hasn’t
really been addressed in this space before. This will allow me to
include character work where I didn’t include it before, either due
to budget or time restrictions. With Adobe Character Animator the
economics of animation change dramatically.”
Multimedia
- NAB Reveal Overview Video
Helpful Links
- What’s New in Adobe Creative Cloud for
Video: Overview and Creative Cloud Blog
- Datasheets: All Pro Video Tools and
Character Animator
- Adobe at NAB: Booth Presentation Guide
and Event Schedule
- Learn more about the $29.99/mo offer
for Video Professionals: Video segment webpage
- NAB Online Event on Thursday, April 16
showcasing new innovations: Sign up here
- Adobe Primetime: Adobe Digital Index
2014 U.S. Digital Video Report
- Facebook: Creative Cloud, Premiere Pro,
After Effects, Adobe CC Video & Audio
- Twitter: Creative Cloud, Premiere Pro,
After Effects, Adobe CC Video & Audio
- Blog articles: Premiere Pro blog,
After Effects Blog, Audition Blog, SpeedGrade blog, Adobe Media
Encoder blog and Character Animator blog
Pricing and Availability
At NAB, Adobe is previewing the next major updates to Creative
Cloud, Primetime and Adobe Anywhere. These updates are expected to
ship in the coming months. The company is offering a special offer
aimed at video professionals who switch to Adobe Creative Cloud,
for US $29.99 a month for the first year. The offer is valid
through May 29, 2015. For more information, visit
http://www.adobe.com/go/video.
About Adobe Creative Cloud
Creative Cloud features the world’s leading creative desktop
apps, a growing family of mobile apps that are seamlessly
integrated with desktop tools and creative assets, expert training
and access to a dynamic creative community where creatives can
discover inspiration and opportunity. At the heart of Creative
Cloud is a Creative Profile, the member’s creative identity. The
Creative Profile connects users to their Creative Cloud Libraries
-- assets such as photos, colors, brushes, shapes, fonts, text
styles and graphics. With a Creative Profile, this library is
always at the designer’s fingertips because their Creative Profile
moves with them, across apps and across devices.
Creative Cloud is transforming how creatives find inspiration
and produce their best work -- and the value of Creative Cloud is
increasing all the time through product updates and new
capabilities. A major update to Creative Cloud is expected in the
coming months that will introduce new ways for creatives to connect
their creativity across mobile and desktop, accelerate their
productivity and work more efficiently.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud, Premiere Pro, After Effects,
SpeedGrade and Lightroom are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States
and/or other countries. All other trademarks are the property of
their respective owners.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150408006752/en/
Adobe Systems IncorporatedSandra Nakama,
415-832-4053snakama@adobe.comorEdelmanFrank Bauch,
650-762-2818frank.bauch@edelman.com
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