Adobe Creative Cloud Innovations Take Creativity From Blank Page to Brilliant
June 21 2016 - 9:01AM
Business Wire
New Capabilities in Flagship Products, Performance
Enhancements and Updates to Adobe Stock Allow Effortless
Creation
Taking aim at inefficiencies that slow down the creation
process, Adobe (Nasdaq:ADBE) today launched major updates to its
flagship Creative Cloud tools and services. The release includes
dramatic new features in Adobe’s flagship applications, performance
enhancements across Creative Cloud (CC) and exciting updates to
Adobe Stock – including deeper integration within CC and the
addition of an all-new Premium collection of high-quality stock
content. Spanning across virtually all of the Creative Cloud
portfolio, updates in this new release target many of the pain
points that designers, photographers and filmmakers face every
day.
“We have two key goals with this release: saving our customers
time and helping them jumpstart their creative engines,” said Bryan
Lamkin, executive vice president and general manager, Digital Media
at Adobe. “Every creative project starts with a blank page and ends
with a vision coming to life. Today’s release of Creative Cloud
will help make that journey as fast and productive as possible.
From deeper integration of Adobe Stock into the CC experience, to
amazing new features like Content-Aware Crop in Adobe Photoshop,
this release will expedite the creative process for millions of our
customers.”
Today‘s updates mark another step forward in establishing
Creative Cloud as the one-stop shop for creative people – providing
the best in desktop tools, mobile applications, training and a
vibrant marketplace featuring services like Adobe Stock, as well as
access to the Behance community that’s now over 7 million
strong.
Built Right into Creative Cloud: Adobe Stock Service Offers
Best, Broadest Selection
Research from Pfeiffer Consulting confirms that integrating
Adobe Stock with CC desktop applications delivers up to 10 times
greater efficiency than other stock services*. The expanded Adobe
Stock service includes over 55 million royalty-free, high-quality
photos, videos, illustrations and graphics, as well as the
following new capabilities:
- One-Click Workflow. Deeper Adobe
Stock integration with CC applications enables a new One-Click
Workflow that lets users select an image or video on the Adobe
Stock website and place it on their creative canvas with a single
click. Also an expanded In-app Purchase feature delivers an
industry-first, one-click license capability, directly from
Photoshop.
- Premium Collection. Adobe’s
first premium content offering sourced for Adobe Stock includes
nearly 100,000 curated images that meet the standards of top
advertising agencies, leading brands and digital and print
publications.
- Monetization Made Easier. Coming
soon, Adobe will expand on its vision to build out the world’s
largest creative marketplace by offering opportunities for creative
professionals to contribute and monetize their work. They can
contribute directly from desktop and mobile applications including
Adobe Lightroom CC, Adobe Bridge CC, Photoshop Fix and Photoshop
Mix, providing an easy on-ramp to showcasing and selling their work
via Adobe Stock. Also coming soon is Adobe’s new Stock Contributor
Portal, which will feature intelligent auto-tagging capabilities
saving hours of keywording.
New CC Desktop App Capabilities and Performance
Enhancements
Highly anticipated CC features, offering critical time savings
and new creative opportunities for Creative Cloud subscribers
include:
- Content-Aware Crop in Photoshop,
which automatically fills in the gaps when you rotate or expand a
canvas beyond the original image size.
- Face-Aware Liquify in Photoshop,
an easy way to create artistic effects with facial features using
the Liquify Tool while keeping the face in proportion.
- Match Font in Photoshop, an
innovative font recognition technology that has the ability to
recognize and identify licensed fonts and automatically suggest
fonts available on your computer system or available to license
through Adobe Typekit.
- Character Animator Preview in After
Effects CC, which matches an animated character to a real life
actor’s speech and movements, was first showcased on The Late Show
with Stephen Colbert in the host’s recurring “Cartoon Donald Trump”
(1:30) interviews and most recently by The Simpsons animation team
in the episode that aired May 15, 2016.
- New Virtual Reality (VR)
features in Adobe Premiere Pro CC, including “field of view” mode
for previewing content.
- Adobe XD Preview, Adobe’s new
experience design tool is now available in German, French, and
Japanese.
- Fast Export of assets and
artboards in Adobe Illustrator CC, allowing users to export assets
to multiple formats and resolutions with a single click.
- Photoshop productivity
enhancements, including a four times performance improvement
when working with the Font Menu and three times improvement for
Content-Aware Fill.
CreativeSync and Assets: Greater Discoverability,
Productivity and Integrated Mobile to Desktop Workflows
The company’s signature CreativeSync technology ensures a user’s
files, fonts, design assets and settings instantly appear in their
mobile to desktop workflow, wherever they need them. Recently made
available collaboration capabilities include read-only Creative
Cloud Libraries that provide controlled permission levels while
collaborating with teams. The Creative Cloud library serves as a
virtual digital style guide for teams to ensure campaigns are
consistent and always on brand. Creatives can also delegate
permission levels to help manage libraries and files. Also new is
an updated Creative Cloud Libraries panel with Search Filters that
allow customers to easily search and select video, photo, vector
and illustration assets.
New Capabilities Add Value for Global Brands and
Agencies
Creative Cloud for enterprise (CCE) enables customers to create,
collaborate and deliver content at high velocity – all behind the
security of a corporate firewall. Updates to Creative Cloud for
enterprise deliver significant new capabilities, including:
simplified workflows for creative teams collaborating and
exchanging assets, as well as read-only libraries and folders,
archiving support for folders and files and versioning
capabilities. With today’s CC release, Adobe Stock for enterprise
now includes the Premium collection as well as advanced search,
flexible payment plans and the ability to track stock images and
videos through one unified enterprise dashboard.
Pricing and Availability
Updates to CC desktop apps are now available for download by
Creative Cloud members as part of their membership at no additional
cost. Membership plans are available for individuals, students,
teams, educational institutions, government agencies and
enterprises. For pricing details, visit:
https://creative.adobe.com/plans.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
* Pfeiffer Consulting
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeVanessa Rios, 408-536-2421varios@adobe.comorEdelmanNicole Dorsa,
650-762-2972nicole.dorsa@edelman.com
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