Adobe Charts Future of Creativity and Design at Adobe MAX 2016
November 02 2016 - 9:00AM
Business Wire
The power of 10,000 creative people is in full force today at
Adobe MAX 2016, the world’s leading creativity conference. Adobe
(Nasdaq:ADBE) will showcase next-generation Creative Cloud
innovation, including a new breed of applications in experience
design, photography and 3D compositing, as well as exciting
developments brewing in the company’s research labs. Adobe is also
announcing Adobe Sensei, a new framework and set of intelligent
services spanning the entire Adobe Cloud Platform, aimed at
dramatically improving how customers design and deliver digital
experiences. Adobe MAX will feature keynotes from inspirational
creative leaders, including filmmaker Quentin Tarantino, fashion
designer Zac Posen and photographer Lynsey Addario. To view the
keynotes on Wednesday, Nov. 2 at 9:30 a.m. PDT and Thursday, Nov. 3
at 10:00 a.m. PDT via a live stream, visit:
http://www.adobe.com/go/maxkeynote.
“Adobe MAX is where the creative community comes together to see
the latest in Creative Cloud innovation and be inspired by the
world’s best creative minds,” said Bryan Lamkin, executive vice
president and general manager, Digital Media at Adobe. “This year,
we’ll be showcasing amazing breakthroughs in experience design,
photography, virtual reality, character animation and 3D
compositing.”
Adobe Showcases Innovation Coming to Creative Cloud
- A new Mac release of Adobe Experience
Design CC (XD), the first all-in-one tool for designing,
prototyping and sharing user experiences for website and mobile
apps, is now available with two highly anticipated features -
Layers and Symbols support. First made popular in Adobe’s flagship
design tools Photoshop CC and Illustrator CC, XD reimagines Layers
and Symbols to address the specific needs of user experience (UX)
designers. Designers using XD can now easily share prototypes and
get feedback in real-time. At MAX, Adobe will give a sneak peek at
new capabilities that enable real-time collaboration including
co-editing of documents, visual versioning and Creative Cloud
Libraries enhancements. This innovation helps individuals and
enterprises keep pace with the surging demand for high-quality
content.
- Project Felix is an industry-first
design tool that enables graphic designers to easily create
high-quality, photo-realistic images by combining 2D and 3D assets
for projects such as product shot comps, scene visualization and
abstract design. Users have in-app access to 3D models, materials
and lights from Adobe Stock as well as the ability to customize
specific properties like materials, perfect lighting and adjust
camera angles. Real-time rendering allows users to preview work
while editing and before exporting to Photoshop to complete their
design.
- For filmmakers, advancements in virtual
reality, character animation and 3D across Adobe’s video tools set
the stage for the future of video. The next release of Adobe
Premiere Pro CC includes auto-aware virtual reality (VR) that
seamlessly detects and applies the correct setting to stereoscopic
and monoscopic media. First introduced at IBC, updates to Premiere
Pro, After Effects CC and Prelude CC will also include a Beta of
Team Projects that allows teams and enterprise customers to co-edit
and collaborate on Creative Cloud projects. Adobe is also releasing
a new Cinema 4D renderer in After Effects that will speed up
efficiency and quality of 3D content generation. In addition, a new
Social Publishing Panel (Beta) in Premiere Pro is powered by Adobe
Marketing Cloud technology and enables quick exporting of videos to
social channels, as well as data analysis of video content. To
learn more about and apply for the Social Publishing Panel (beta),
visit this link.
- Adobe Sensei is a framework and set of
intelligent services built into the Adobe Cloud Platform that
leverages Adobe’s massive volume of content and data assets to
enable customers to work faster and smarter. For creatives,
Adobe Sensei automates mundane tasks, allowing them to spend more
time on inspiration and design. Adobe has leveraged machine
learning and AI for many years within its creative applications
enabling capabilities like Facial Recognition, Content-Aware
technologies and Camera Shake Reduction. New Creative Cloud
features that leverage Adobe Sensei include Adobe Stock Visual
Search, and Match Font and Face-Aware Liquify in
Photoshop. For more information on Adobe Sensei see separate
press release.
Advances in Adobe Stock
Adobe Stock is evolving the way people market and sell their
work to peers. At MAX, Adobe announced a partnership with Reuters,
the world’s largest international multimedia news provider, to
bring Reuters video and photography to Adobe Stock’s new editorial
collection. Available through Adobe Creative Cloud, creatives will
be able to access Reuters editorial content including:
- Reuters photos covering news, sports
and entertainment events with thousands of images added every day
and over twelve million images in the archive
- Reuters video footage covering all
major events across the globe, including the unique Reuters archive
library of historical news footage featuring over a million news
clips
Released as a beta in September 2016, the Adobe Stock
Contributor site is now available at MAX and allows users to sell
their creative work to the world’s largest creative community from
within Creative Cloud. The expanded Adobe Stock service now offers
more than 60 million royalty-free, high-quality photos, videos,
illustrations, graphics and 3D models, as well as the addition of
templates, a new asset type designed to help users kick-start new
projects. Adobe Stock also leverages machine learning to
dramatically improve search and contributor workflows, including
a new auto-keyword feature (Beta), that save time by
automatically generating the first five keywords of each image
based on keywords from successful similar images.
Adobe is also introducing a new way to find, purchase and manage
individual fonts from premier foundries including Frere-Jones Type,
Type Network/Font Bureau and Émigré with the new Adobe Typekit
marketplace. Complementing the Typekit subscription included in the
Creative Cloud membership, Typekit marketplace will integrate
across Creative Cloud tools to nearly double the number of
individual fonts available for use. Businesses and consumers can
use Typekit marketplace to more easily find and purchase fonts for
professional or personal design projects, including websites,
marketing materials, invitations and more.
Creative Cloud Applications Receive Major Updates
Updates to Creative Cloud include new offerings and
functionality that enhance collaboration, learning and
discoverability to help users deliver their best work faster. Key
updates include a modern new interface and fast, flexible coding
engine in Dreamweaver CC and a new Photoshop universal search bar
that allows users to quickly search tools, panels, menus, Adobe
Stock assets, help content and tutorials. Adobe Spark allows anyone
to easily create and share stunning content and Creative Cloud paid
members now have access to exclusive features in Adobe Spark. Adobe
is also bringing its popular mobile applications Photoshop Sketch,
Adobe Comp CC and Photoshop Fix to Android with this release.
For a comprehensive view of the latest Creative Cloud
innovations, click here.
- For the latest updates to Photoshop CC,
Photoshop Sketch, Photoshop Fix and Photoshop Mix, and an
introduction to Project Felix, click here.
- For graphic designers, updates to
Illustrator CC and InDesign CC can be found here.
- For web designers, updates to
Dreamweaver CC and Animate CC.
- For filmmakers, a comprehensive view of
the latest video and audio tools news can be found here. In
addition, updates to Character Animator (Beta) and Audition
CC.
- For more information on the Adobe
Photoshop Sketch update introducing Photoshop brushes from designer
Kyle Webster, click here.
- For more information on State of
Create: 2016, a global survey from Adobe that found investing in
creativity pays off with tangible benefits – from higher income to
greater national competitiveness and productivity.
Pricing and Availability
Updates to Creative Cloud desktop software will ship to Creative
Cloud members before the end of the year. Membership plans are
available for individuals, students, teams, educational
institutions, government agencies and enterprises. Adobe’s new and
updated mobile apps are available for free download from Apple App
Store and Google Play now. When adding Adobe Stock to any paid
yearly Creative Cloud membership plan, creatives can save up to 40
percent over purchasing stock content separately. For pricing
details, visit: https://creative.adobe.com/plans. For Adobe Stock
pricing, visit: https://stock.adobe.com/plans.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeVanessa Rios, 408-536-2421varios@adobe.com
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