Adobe Announces Agreement to Acquire Livefyre
May 03 2016 - 2:20PM
Business Wire
Acquisition Extends Adobe Marketing Cloud by Connecting User
Generated and Branded Content
Adobe (Nasdaq:ADBE) today announced it has entered into a
definitive agreement to acquire privately held Livefyre, a content
curation and audience engagement company. The Livefyre platform
gives brands and publishers instant access to billions of pieces of
user generated content that can be streamed in real-time right to
their sites, ads, emails, TV, digital billboards, and apps. With
the planned integration of Livefyre into Adobe Experience Manager,
customers will be able to collect, curate and publish user
generated content from major social networks into digital
experiences across a brand’s owned marketing channels. Livefyre
will be part of Adobe Experience Manager and integrated across
Adobe Marketing Cloud to make user generated content available
across all eight digital marketing solutions.
“As the leader in digital experiences, Adobe helps brands create
amazing content with Creative Cloud and then deliver and optimize
those experiences using Adobe Marketing Cloud,” said Aseem Chandra,
vice president, Adobe Experience Manager and Adobe Target. “With
this acquisition our customers will be able to unify the best
social media content with branded experiences created in Adobe
Creative Cloud and community-driven content in Adobe Behance and
Adobe Stock.”
“Adobe Marketing Cloud is recognized by major industry analysts
as a leading digital marketing platform for delivering, managing,
and measuring content across any digital touch point,” said Jordan
Kretchmer, CEO and founder of Livefyre. “We are thrilled to join
the Adobe family to give brands the ability to deliver a breadth of
impactful, highly personalized digital experiences. The addition of
Livefyre to Adobe Marketing Cloud will bring content capabilities
to Adobe customers that are unparalleled in the industry."
Innovations over the last several years have integrated Adobe
Creative Cloud with Adobe Experience Manager and other digital
marketing tools in Adobe Marketing Cloud. Enterprises are able to
create and deliver rich, personalized experiences across websites,
mobile apps and any connected device at unprecedented content
velocity. Bringing together branded and curated social content from
Twitter, Facebook, Instagram and other major social networks will
accelerate content marketing and open a unique opportunity for
marketers to further drive customer engagement and conversion.
Livefyre customers, many of which are joint customers, include
CNN, The Coca-Cola Company, Cox Media Group, Dow Jones Wall Street
Journal, Hallmark, Huff Post Live, Intel, Kimberly-Clark, Major
League Baseball, Mashable, National Geographic, News Corp, the PGA
Tour, Sears, Tourism Australia, Univision, Warner Music Group and
others. Livefyre has offices in San Francisco and New York. The
acquisition is subject to certain closing conditions and expected
to close within the next months. Terms were not disclosed.
Adobe Experience Manager and Adobe Marketing Cloud
Adobe Experience Manager, a comprehensive content management
solution for building websites, mobile apps, and forms and managing
marketing content and assets across them, manages over 4.1 trillion
rich media requests per year and is one of eight solutions in Adobe
Marketing Cloud.
Adobe Marketing Cloud empowers companies to transform their
brands by using big data to effectively reach and engage customers
and prospects with highly personalized experiences across devices
and digital touch points. Eight tightly integrated Solutions offer
marketers a complete set of digital marketing tools that focus on
analytics, web and app experience management, testing and
targeting, advertising, video, audience management, social
engagement and campaign orchestration. The tie-in with Adobe
Creative Cloud makes it easy to quickly activate creative assets
across all marketing channels. Thousands of brands worldwide rely
on Adobe Marketing Cloud.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of
1995, that are subject to risks, uncertainties and other factors,
including risks and uncertainties related to Adobe’s ability to
successfully integrate Livefyre’s platform and abilities into Adobe
Experience Manager and other Adobe Marketing Cloud solutions. All
statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including
statements regarding: the likelihood and timing of Adobe’s
acquisition of Livefyre; the ability of Adobe to successfully
integrate Livefyre’s business and technology; other anticipated
benefits of the transaction to Adobe; any statements of expectation
or belief; and any statements of assumptions underlying any of the
foregoing. These risks, uncertainties and other factors, and the
general risks associated with Adobe’s business, could cause actual
results to differ materially from those referred to in the
forward-looking statements. The reader is cautioned not to rely on
these forward-looking statements. All forward-looking statements
are based on information currently available to Adobe and are
qualified in their entirety by this cautionary statement. For a
discussion of these and other risks and uncertainties, individuals
should refer to Adobe's SEC filings. Adobe does not assume any
obligation to update any such forward-looking statements or other
statements included in this press release.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobePress ContactStefan Offermann,
408-536-4023sofferma@adobe.comInvestor Relations ContactMike
Saviage, 408-536-4416ir@adobe.com
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