Adobe Advances Integration of Big Data with Creative Content
April 29 2015 - 4:02AM
Business Wire
New Connections Between Adobe Marketing Cloud and Creative
Cloud Simplify Process from Creation to Delivery
At Adobe Summit Europe, the company’s annual digital marketing
conference in London, Adobe (Nasdaq:ADBE) today unveiled advances
across Adobe Marketing Cloud that more closely tie big data to
creative content. For brands, the volume of digital content
continues to grow at an unprecedented rate. Tighter integrations
between Adobe’s industry-leading creative tools and marketing
solutions enable brands to deliver the greatest impact from that
digital content. Through new asset management capabilities in Adobe
Experience Manager (AEM), Adobe will help organizations accelerate
and optimize the creative-to-marketing workflow. In addition, a new
Assets core service is now available to let users sync, store and
share content across marketing solutions and Creative Cloud. Other
advances include “shoppable hotspots” in video content and new
functionality in AEM that converts Adobe Photoshop CC files quickly
into Web and mobile experiences without the need for coding.
“Only Adobe offers organizations the ability to create digital
content with creative tools and then manage, deliver and
continually optimize those assets with the market’s most complete
set of digital marketing technologies,” said Brad Rencher, senior
vice president and general manager, Digital Marketing Business at
Adobe. “The company is building on that advantage through new,
deeper connections between Adobe Marketing Cloud and Creative Cloud
announced today.”
Innovations in AEM include:
- Common asset management
foundation: An upcoming version of Creative Cloud for
enterprise will be based on the asset management foundation of AEM.
This will enable creative teams to easily and securely access,
share and collaborate on content created in Adobe’s
industry-leading desktop and mobile apps, while ensuring assets are
stored behind the corporate firewall. The upcoming version of
Creative Cloud for enterprise uses the same asset management
foundation (AEM Assets) as Adobe Marketing Cloud, making it easier
and more efficient for creative and marketing teams across a global
organization to work together. AEM Assets offers over 30 new
innovations—all focused on harnessing the complete value of
creative assets made in Creative Cloud from
development through business impact.
- Simply sync, store and share
content: The new Assets core service, based on foundational
capabilities of AEM Assets, is now available to all Adobe Marketing
Cloud customers, enabling the ability to sync, store and share
content across marketing solutions and Creative Cloud. For example,
Adobe Media Optimizer users can now access synced creative assets
directly from within Adobe’s demand side advertising platform. The
new core service dramatically increases productivity, simplifies
workflows and lets customers use creative content in display and
search ad campaigns instantly.
- Maximize the impact of creativity in
marketing: For the first time, brands can use AEM to convert
Photoshop CC files they rely on to mock-up websites directly into
Web and mobile experiences, freeing developer time and resources.
This enables marketers to deliver responsive experiences without
coding, speeding the process and ensuring consumers have the best
interactions on any device. And a closer integration with Adobe
InDesign CC means marketers can connect granular information about
digital assets, such as price, color and size, directly to InDesign
templates, helping automate the creation of custom print and
digital catalogues.
- “Shopping the look” has never been
easier: Adobe is transforming the way marketers enable
consumers to browse and buy online—whether through interactive
look-books on a tablet, style guides in retail catalog apps,
emails, or social posts. Advances in AEM now allow brands to add
“hotspots” to videos, enabling shoppers to buy promoted products
directly within videos with one click while watching. Marketers can
include video created in Adobe Premiere Pro CC and images from
Photoshop as part of these Web and mobile experiences, as well as
email campaigns through the integration with Adobe Campaign.
- Mid-market experience management
solution: Adobe is making it easier than ever for medium-sized
businesses to manage and deliver Web and mobile sites, as well as
dynamic media. A new managed services version of AEM Sites provides
mid-sized companies and departments within larger enterprises an
effective offering to remove overhead and manage responsive
websites and other content developed with Creative Cloud tools
across any platform. In addition, a new AEM Assets
software-as-a-service offering empowers mid-sized organizations to
manage all their Creative Cloud assets, including rich images and
videos, and quickly deliver them across marketing channels.
Adobe also announced a new innovation in video:
- Video ads in a
“heartbeat”: Industry-first capabilities in Adobe
Analytics enable publishers to more closely monitor and
respond to viewer engagement with video content and ads during
live streams. Videos, created with Premiere Pro CC, can be easily
handed off to Adobe Primetime, the company’s multiscreen TV
platform, for delivery across any connected screen. With
“heartbeat” measurements publishers can capture data every ten
seconds to get access to detailed insights into how videos and ads
are being engaged with and consumed. This enables them to better
understand ad performance, adjust ad loads, determine the best
times to insert ads and benchmark their ad performance against the
rest of the industry.
Helpful Links:
- Adobe Summit website
- Adobe Marketing Cloud Twitter page
- Adobe Creative Cloud Twitter page
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, Web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud with over 30.4 trillion
transactions a year.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Adobe Marketing Cloud, Adobe Experience Manager,
Creative Cloud, Photoshop, Media Optimizer, InDesign, Premiere Pro,
Adobe Campaign, Adobe Analytics and Adobe Primetime, are either
registered trademarks or trademarks of Adobe Systems Incorporated
in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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