Adobe Acquires Aviary to Fast-Track Creative Cloud App Development
September 22 2014 - 4:01PM
Business Wire
Acquisition and New Creative SDK Accelerates Delivery of
Mobile Apps that Integrate with Adobe Creative Cloud
Adobe (Nasdaq:ADBE) today announced that it has acquired
privately held Aviary, a developer of mobile SDKs (Software
Development Kits) for the delivery of creative apps. With millions
of people already using Aviary-powered photo-editing apps and
thousands of developers using Aviary’s SDKs, across mobile
platforms, the acquisition accelerates Adobe’s strategy to make
Creative Cloud a vibrant platform for third-party apps, through a
new Creative SDK. Currently under development, Adobe Creative SDK
is a software library that enables developers to tap into Adobe’s
creative technologies to build mobile apps and drive new
connections between mobile devices and Adobe Creative Cloud desktop
applications and services.
“Aviary has an exceptional team and technology platform, as
well as expertise serving a robust developer ecosystem. We're
thrilled to leverage Aviary's technology
to make our Creative SDK even more powerful for
app developers,” said Scott Belsky, vice president of Creative
Cloud Ecosystem & Behance at Adobe. “This is great
news for developers because thousands of mobile apps will have the
opportunity to become compatible
with industry-defining desktop tools like
Photoshop CC, as well as new Creative Cloud
services."
Adobe Creative SDK gives third-party developers access to Adobe
APIs (Application Programming Interfaces), previously only
available to Adobe’s internal engineering teams. Examples include:
browsing files stored in Creative Cloud; extracting elements from
PSD files; Adobe’s “Touch Slide” software for straight-line
drawing; and cloud image-editing services like Content-Aware Fill
and Upright. Adobe Photoshop Mix, a recently launched mobile app
for iOS, utilizes these new APIs and offers some of Adobe’s best
imaging technology for applying Photoshop looks and compositing
images. Adobe Creative SDK is currently being tested by developers
and a beta launch is expected in the coming months.
"Aviary was founded to bring creative freedom to the world,”
said Avi Muchnick, Aviary’s co-founder. “We're excited to join
Adobe and tap into their incredible wealth of creative technology
and supercharge our collective SDK offering. Together, we will help
nurture the next generation of third party creative apps.”
For further details on today’s announcement, visit Scott
Belsky’s blog and Aviary’s blog.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of
1995, that are subject to risks, uncertainties and other factors,
including risks and uncertainties related to Adobe’s ability to
successfully integrate Aviary’s technology into Adobe Creative SDK.
All statements other than statements of historical fact are
statements that could be deemed forward-looking statements,
including statements regarding: the ability of Adobe to retain
Aviary’s developer community and user base, to deliver mobile tools
that are compatible with Adobe’s desktop applications and services,
and other anticipated benefits of the transaction to Adobe; any
statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. These risks,
uncertainties and other factors, and the general risks associated
with Adobe’s business, could cause actual results to differ
materially from those referred to in the forward-looking
statements. The reader is cautioned not to rely on these
forward-looking statements. All forward-looking statements are
based on information currently available to Adobe and are qualified
in their entirety by this cautionary statement. For a discussion of
these and other risks and uncertainties, individuals should refer
to Adobe's SEC filings. Adobe does not assume any obligation to
update any such forward-looking statements or other statements
included in this press release.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud, Behance and Photoshop are either
registered trademarks or trademarks of Adobe Systems Incorporated
in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Adobe Systems IncorporatedRussell Brady,
408-536-6048rbrady@adobe.comorVanessa
Rios, 408-536-2421varios@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Apr 2023 to Apr 2024