TYSONS CORNER, Va., April 15, 2015 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that leading UK car insurance provider Admiral Group, with headquarters in Cardiff, Wales, has selected the MicroStrategy Analytics Platform™ for its new policy administration system.  Admiral Group, which insures more than 3.9 million vehicles and has 7,000 staff worldwide, will use MicroStrategy to deliver a new dashboard reporting analytics solution as part of its policy administration system being implemented at present.

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MicroStrategy was selected for its data lineage integration with the other software solutions Admiral Group uses, which are critical to its sales cycle.  In addition, user-friendly capabilities, superior performance and scalability, system availability, as well as MicroStrategy's ability to support trusted governed data discovery meant it stood out from the competition.  MicroStrategy's powerful visualization and mobile features will enable staff across Admiral Group to easily access important brand and product data across multiple lines of business and deliver customized products and services more efficiently to customers.  

Gunnar Peters, Head of Data and Management Information at Admiral Group, said: "Implementing the new policy administration is all about helping our staff be as informed and as efficient as possible, and delivering the best possible customer experience.  We've worked with MicroStrategy since 2009 to power our operational reporting, and after evaluating analytics providers in the marketplace, MicroStrategy is still the most comprehensive enterprise analytics platform that fits our evolving needs."

The new policy administration system is due to go live later this year.  The new MicroStrategy Analytics Platform licenses purchased as part of the implementation will extend the reach of the platform to many more users.

"MicroStrategy's comprehensive analytics capabilities have been put to the test by leading insurance companies globally," said Paul Zolfaghari, President, MicroStrategy Incorporated.  "The homeowner and car insurance industry operates in a particularly competitive market, so delivering the best customer experience and reducing risk is top of mind for global insurance providers, including Admiral Group.  We're pleased that Admiral Group has chosen to expand its MicroStrategy footprint to reach more business users, enabling them to strengthen customer relationships and build a great business."

About Admiral Group
Admiral Group plc, through its subsidiary company EUI Limited, principally sells private motor insurance and associated products, such as cover for breakdown, car hire and personal injury.  EUI Limited markets directly to the public in the UK through its four core brands: Admiral, elephant.co.uk, Diamond, and Bell. 

Admiral Group plc employs 5,000 people in the UK and has more than 3.7 million customers worldwide.  Admiral Group is Wales' only FTSE 100 Company. Group turnover was £2.03 billion (2012: £2.22 billion).

Admiral Group, through its subsidiary companies, consists of 13 major brands - Admiral, elephant.co.uk, Diamond, Bell, Gladiator and Confused.com, all based in the UK, Balumba.es and Rastreator.com based in Spain, ConTe.it based in Italy, LeLynx.fr and L'Olivier.fr based in France and Elephant.com and Comparenow.com based in the USA.

Admiral Group's website address is www.admiralgroup.co.uk. 

Admiral Group was named the second 3rd best large place to work in the UK in 2014, as well as the 3rd Best Multinational Workplace in Europe.

Follow Admiral Group on Twitter at www.twitter.com/admiralgroup. 

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable, and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter. 

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Claudia Cahill
MicroStrategy Incorporated
703-270-2207
ccahill@microstrategy.com

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SOURCE MicroStrategy Incorporated

Copyright 2015 PR Newswire

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