Company Relaunches Digital Impact, its Email and Cross-Channel Marketing Business as Acxiom Impact, an Advanced Marketing Offering Specifically Designed to Meet the Unique Needs of Sophisticated Enterprise Marketers

Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and services business, under the new name Acxiom Impact™. The relaunch reflects a new platform release and improved services specifically designed to meet the needs of sophisticated enterprise marketers.

The relaunched Acxiom Impact platform and services are part of the company’s growth strategy to consistently deliver innovation that enables 1:1 marketing at scale, and provide marketers with tools and solutions that improve digital marketing efficiency.

“With the ever-increasing volume of data, channels and devices, marketers are compelled to revisit existing strategies in order to accomplish true cross-channel marketing,” said Scott Howe, CEO at Acxiom. “Acxiom Impact’s unique platform features and services will help sophisticated enterprise marketers improve their email marketing and orchestrate their messaging across channels via this flexible and scalable platform that also provides 200 partner and data integrations powered by our newly launched LiveRamp Connect™.”

The Acxiom Impact platform offers a wide breadth of features specifically designed to support the more complex needs of large-scale, sophisticated marketers seeking more advanced and targeted marketing strategies. Advanced features of the platform include data-rich targeting and personalization, flexible analytics and reporting, cross-enterprise collaboration tools and cross-channel orchestration capabilities.

Acxiom Impact is a recognized leader in client satisfaction and marketing services, and specializes in providing the dedicated and highly responsive client service and expertise that enterprise marketers demand. To enable its clients to implement more advanced and impactful marketing techniques, Acxiom Impact provides a broad range of leading marketing services, including campaign operations, analytics, marketing strategy, technical solutions and award-winning creative. In 2015, Acxiom Impact has received 31 awards for its creative work, including the 2015 Internet Advertising Competition Awards (IAC) and the Academy of Interactive and Visual Arts Communicator Awards.

“Email continues to be a highly effective, proven channel,” said David Bonalle, general manager at Acxiom Impact. “Acxiom Impact advances email marketing and provides the capabilities for sophisticated cross-channel marketing, enabling orchestrated messages across display, social, mobile and traditional direct mail. The Acxiom Impact platform and related services deliver unparalleled capabilities to take marketing strategies to the next level.”

David Bonalle announced the relaunched platform and services of Acxiom Impact today at MediaPost’s Email Insider Summit 2015.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 45 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

AcxiomCorporate Communications:Ines Gutzmer, 404-434-0237ines.gutzmer@acxiom.com(GCXM)

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