Acxiom Unveils Powerful, Next-Generation Marketing Capabilities
June 09 2015 - 12:00PM
Business Wire
Company Relaunches Digital Impact, its Email
and Cross-Channel Marketing Business as Acxiom Impact, an Advanced
Marketing Offering Specifically Designed to Meet the Unique Needs
of Sophisticated Enterprise Marketers
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced the relaunch of
Digital Impact, Acxiom’s email and cross-channel marketing platform
and services business, under the new name Acxiom Impact™. The
relaunch reflects a new platform release and improved services
specifically designed to meet the needs of sophisticated enterprise
marketers.
The relaunched Acxiom Impact platform and services are part of
the company’s growth strategy to consistently deliver innovation
that enables 1:1 marketing at scale, and provide marketers with
tools and solutions that improve digital marketing efficiency.
“With the ever-increasing volume of data, channels and devices,
marketers are compelled to revisit existing strategies in order to
accomplish true cross-channel marketing,” said Scott Howe, CEO at
Acxiom. “Acxiom Impact’s unique platform features and services will
help sophisticated enterprise marketers improve their email
marketing and orchestrate their messaging across channels via this
flexible and scalable platform that also provides 200 partner and
data integrations powered by our newly launched LiveRamp
Connect™.”
The Acxiom Impact platform offers a wide breadth of features
specifically designed to support the more complex needs of
large-scale, sophisticated marketers seeking more advanced and
targeted marketing strategies. Advanced features of the platform
include data-rich targeting and personalization, flexible analytics
and reporting, cross-enterprise collaboration tools and
cross-channel orchestration capabilities.
Acxiom Impact is a recognized leader in client satisfaction and
marketing services, and specializes in providing the dedicated and
highly responsive client service and expertise that enterprise
marketers demand. To enable its clients to implement more advanced
and impactful marketing techniques, Acxiom Impact provides a broad
range of leading marketing services, including campaign operations,
analytics, marketing strategy, technical solutions and
award-winning creative. In 2015, Acxiom Impact has received 31
awards for its creative work, including the 2015 Internet
Advertising Competition Awards (IAC) and the Academy of Interactive
and Visual Arts Communicator Awards.
“Email continues to be a highly effective, proven channel,” said
David Bonalle, general manager at Acxiom Impact. “Acxiom Impact
advances email marketing and provides the capabilities for
sophisticated cross-channel marketing, enabling orchestrated
messages across display, social, mobile and traditional direct
mail. The Acxiom Impact platform and related services deliver
unparalleled capabilities to take marketing strategies to the next
level.”
David Bonalle announced the relaunched platform and services of
Acxiom Impact today at MediaPost’s Email Insider Summit 2015.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 45 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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version on businesswire.com: http://www.businesswire.com/news/home/20150609006090/en/
AcxiomCorporate Communications:Ines Gutzmer,
404-434-0237ines.gutzmer@acxiom.com(GCXM)
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