LITTLE ROCK, Ark., Dec. 1, 2016 /PRNewswire/
-- Acxiom® (Nasdaq: ACXM), the data foundation
for the world's best marketers, today announced that it has
launched Facebook Partner Categories in Japan. Marketers using Facebook's targeted
advertising solution to reach Japanese consumers can now integrate
Acxiom's offline consumer behavior data and lifestyle attribute
datasets into their campaigns.
This solution is accessible from Facebook's Power Editor
advertising tool. Partner Categories complement Facebook's
targeting based on native user profiles and online behavior data.
Using offline consumer behavior from Acxiom's data, marketers can
target beyond Facebook behavior and demographic information to
reach audiences in Japan with more
relevant, effective ads.
In an evaluation test conducted prior to the launch of Partner
Categories in Japan, a large real
estate services provider integrated Acxiom data into its campaign
and recorded a 17 percent increase in ad recall lift compared to a
control group. In addition, share of mind among users in Acxiom's
audience segment was greater than in the control group, indicating
that this solution is more effective at reaching prospects.
Acxiom joined the Facebook Marketing Partners program in
February 2015 as a Partner Categories
audience data provider and has expanded to Australia, France, Germany, the U.S. and the U.K. With its latest
launch in Japan, Acxiom is
Facebook's largest audience data partner by country coverage.
Acxiom will continue to contribute to data-driven marketing in
Japan and position marketers to
succeed by providing the data foundation and deep insights from its
long history in this market.
About Acxiom
Acxiom is a technology and services company that provides the
data foundation for the world's best marketers. We enable
people-based marketing everywhere through a simple, open approach
to connecting systems and data that drives seamless customer
experiences and higher ROI. A leader in identity and the ethical
use of data for more than 45 years, Acxiom helps thousands of
clients and partners around the globe work together to create a
world where all marketing is relevant. For more information about
Acxiom, visit Acxiom.com.
Media Contact
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
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SOURCE Acxiom