Accenture to Help Italian Broadcaster Mediaset Distribute New Streaming Video Service by Implementing Accenture Video Solution
December 16 2014 - 9:33AM
Business Wire
Accenture’s On Demand Video Service software
features contextual advertisement capabilities and Google
Chromecast integrations
Accenture (NYSE:ACN) announced that Mediaset, Italy’s largest
commercial broadcaster, is using Accenture Video Solution 4.0 in
order to distribute their Infinity service, including streaming
videos on demand, to Chromecast users. This extends customer
options for watching content on numerous devices and provides
Mediaset with opportunities to extend Infinity’s market reach.
New enhancements to the Accenture Video Solution software,
including integration with Chromecast, allow users to view digital
content on any compatible device, at any time. Additionally, video
services operators can now insert contextual advertisements
directly into videos, increasing revenue opportunities and
increased reach for new services.
Traditional set top boxes and smart TVs are often proprietary in
nature, resulting in limited viewing options. Devices such as
Chromecast enable an over-the-top (OTT) television provider to
deliver content to nearly any HDMI-enabled TV, thus significantly
increasing the provider’s market opportunity. Chromecast is a
simple media streaming device that plugs into the HDMI port on a
TV. Accenture Video Solution now enables the streaming of video
services through Chromecast for delivery of high quality content to
devices and permits transfer of content to multiple devices.
Operators can take advantage of this to quickly and easily deliver
new services and content. As a result, consumers can view content
at their convenience, often at a lower cost.
“We wanted to create dynamic, interactive relationships with our
customers in order to stay competitive and gain market share,” said
Chiara Tosato, Chief Sales and Marketing Officer, Infinity. “The
enhancements to Accenture Video Solution software helped us to
stream our content over the popular Chromecast device, increasing
our delivery options and reaching new customers.”
The new Accenture Video Solution 4.0 also offers ad serving
features that enable video services operators to include native ads
that offer additional related services or promote third party
products and services. Operators can deliver ads in video on demand
and live streams in order to monetize video experiences across PCs,
mobile devices, tablets, game consoles, IPTV and Smart TV.
“Consumers are jumping on the trend of using devices such as
Chromecast to stream media to multiple devices, and carriers can
use this as an opportunity to expand their offerings to attract and
retain customers,” said Giorgio Canocchi, global managing director,
Accenture Video Solution. “The enhancements to the Accenture Video
Solution can help our clients grow profits and market share at a
lower cost while providing their customers with more content and
delivery choices.”
The Accenture Video Solution manages, delivers and monetizes
digital video in a seamless user experience. The solution operates
on managed IPTV set-top-boxes as well as unmanaged OTTV devices
such as hybrid or pure IP set-top boxes, Internet-enabled TVs,
tablets, smartphones and PCs. The work with Infinity was
fast-tracked through Accenture’s Innovation Center in Rome, a
center of technological innovation dedicated to converged and
multi-channel customer experiences. The Center identifies the most
innovative trends and applies them to existing solutions for
telecommunications, broadcasting and media companies around the
world.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with more than 305,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is www.accenture.com.
Copyright © 2014 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
AccentureJulie Bennink, + 312 693
7301julie.l.bennink@accenture.com
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