Accenture to Deliver 2017 RBS 6 Nations Insights to Fans via Machine Learning
January 23 2017 - 9:31AM
Business Wire
Official Technology Partner continues to
innovate around fan experience, including new VR-based mixed
reality experience demonstration
Accenture (NYSE:ACN), the Official Technology Partner of the RBS
6 Nations Rugby Championship for the sixth year, is bringing
machine learning to international rugby. Its latest analytics
dashboard will deliver improved player, match and Championship
insight, which 20,000 people accessed via Twitter last year.
Accenture has also developed an innovative mixed reality
application for the Championship, using Virtual Reality (VR), with
a twist. The one-person immersive VR experience is sharable, and
broadcast as live action for others to watch.
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Accenture uses machine learning to create
RBS 6 Nations Championship insight (Photo: Business Wire)
Insights from the dashboard will be fed to the Accenture
Analysis Team, made up of former players and coaches. Accenture
Analytics applied Design Thinking to create a dashboard experience
that users want, not simply a collection of stats. The latest data
visualisation tools will help make the Analysis Team’s Championship
commentary more informed and valuable for viewers. There is also a
significant new development for this year: because players are not
predictable, the dashboard now includes a stochastic layer. This
‘randomness engine’ uses machine learning to improve accuracy and
depth of insights.
An experiential innovation has also been added this year: a new
cinematic mixed reality (MR) experience. The Accenture Innovation
Programme in London used cutting edge technologies from its green
screen studio. Blending the physical and digital worlds, one
individual’s Virtual Reality (VR) experience is broadcast to
anybody watching. The VR user will interact with players on a
virtual pitch, seeing team and player-level analytics from the
dashboard. Onlookers will see the VR user in the context of the
scene they are immersed in on the big screen, so that more people
have the opportunity to be part of the virtual action, as it’s
happening.
Nick Millman, managing director, Accenture Analytics, part of
Accenture Digital, commented: “The RBS 6 Nations is the world’s
greatest Championship and a landmark in the European sporting
calendar. It needs to deploy innovative technology to match. We’re
bringing the latest Digital technologies to this year’s
Championship to deliver new experiences with people as the focus.
The innovations we’re making around the RBS 6 Nations are also
applicable for businesses. Just as players are unpredictable, so
are customers. It’s important for any entity – sporting, business
or otherwise – to be agile and innovate constantly.”
To make the RBS 6 Nations more accessible, Accenture Mobility,
part of Accenture Digital, will continue to power the Official
Championship mobile app. During the last five RBS 6 Nations it
received 3.9m downloads across 200 nations. It’s available for free
download to Android, Kindle and iOS devices – including Apple Watch
– in English, French and Italian. It integrates analytics insights
from the Championship dashboard.
Unlocking new insights from world class rugby experts
The Accenture Analysis Team, which combines insights from rugby
experts with Accenture’s data analysis, will include former Italy
coach Nick Mallett, England World Cup winner Ben Kay and – new for
2017 – Irish rugby legend Gordon D’Arcy. Fans will be able to
access the team’s analysis via Accenture’s dedicated rugby Twitter
handle @AccentureRugby and website www.accenture-rugby.com to find
out how their favourite players performed, how their teams gained
the edge in the match, or where they need to do better next time.
Functions such as the ‘momentum tracker’ allow everyday fans to
become expert analysts, to pinpoint the moments within a game that
one team gained or lost the upper hand. Last year 20,000 people
accessed this information via Twitter to enhance their experience
of the Championship.
Nick Mallett commented in Accenture’s recent study See Beyond:
Exploring digital innovations through the RBS 6 Nations; “Digital
technologies are creating incredibly exciting experiences for fans,
players and coaches alike. Virtual reality, for example, means fans
can see what players see – a completely new perspective on the
sport they love. As a sport, rugby’s getting faster all the time.
But so is the development of digital technology and the advances
we’re seeing are revolutionising how we watch – and take part in –
the game.”
The RBS 6 Nations kicks off on February 4.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 394,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Digital, comprised of Accenture Analytics,
Accenture Interactive and Accenture Mobility, offers a
comprehensive portfolio of business and technology services across
digital marketing, mobility and analytics. From developing digital
strategies to implementing digital technologies and running digital
processes on their behalf, Accenture Digital helps clients leverage
connected and mobile devices; extract insights from data using
analytics; and enrich end-customer experiences and interactions,
delivering tangible results from the virtual world and driving
growth. Learn more about Accenture Digital at
www.accenture.com/digital
Accenture, its logo, and High Performance Delivered are
trademarks of Accenture. Any third-party names, trademarks or
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AccentureDuncan Burford, + 0208 611
4826duncan.burford@accenture.com
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