Accenture Strategy Creates Symphonologie, the Music of Business, Enabled by Human Insight and Artificial Intelligence Technol...
September 20 2016 - 7:59AM
Business Wire
New symphonic experience inspired by the top
stories in business and technology
Accenture Strategy has created a symphonic experience enabled by
human insight and artificial intelligence technology. Symphonologie
will be performed tonight by a 50-piece orchestra for a private
audience inside The Louvre Pyramid, accompanied by a
galaxy-inspired data visualization created in real time and
synchronized to the music of the orchestra.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160920005594/en/
Collaborating with a creative coder, an orchestral composer and
a data visualist, Accenture Strategy created Symphonologie
leveraging its knowledge of the issues disrupting business today
and applying artificial intelligence techniques that draw upon
natural language processing and machine learning. First, algorithms
were used to analyze the sentiment surrounding current business
topics – such as cybersecurity and Internet of Things – and
translate it into melodic patterns. The patterns then served as
inspiration for a three-movement symphony scored by an orchestral
composer and a digital art piece that expresses the sentiment
through a data visualization that will be generated in real
time.
“To demonstrate powerful outcomes that live at the intersection
of business and technology, we looked to another intersection: data
and art,” said Mark Knickrehm, group chief executive – Accenture
Strategy. “Symphonologie reveals, in a totally new way, the
hopes, fears, ambitions and projections of today’s world of
business. It’s a prime example of how strategy and technology
together can unlock a new way to view the world.”
Symphonologie comprises three movements:
- Voices of Business reflects the
state of business in our digital world, a landscape of new models
and fluid expectations.
- The Rise of Technology brings to
life the sense of upheaval and disruption driven by new digital
technologies.
- A New Digital World, the final
movement, concludes the symphony with the sense of a promising
landscape propelled by the latest technology and business
thinking.
Today’s Symphonologie performance can be viewed live today at
2:15PM Eastern Standard Time on
https://www.symphonologie.com.
About Accenture
Accenture (NYSE:ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With more than
375,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Strategy operates at the intersection of business and
technology. We bring together our capabilities in business,
technology, operations and function strategy to help our clients
envision and execute industry-specific strategies that support
enterprise wide transformation. Our focus on issues related to
digital disruption, competitiveness, global operating models,
talent and leadership help drive both efficiencies and growth. For
more information, follow @AccentureStrat or visit
www.accenture.com/strategy.
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AccentureRachel Frey, + 1
917-452-3771rachel.frey@accenture.com
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