Accenture & Adobe Expand Alliance to Advance Digital Transformation for Life Science, Healthcare, & Financial Services Organi...
December 10 2015 - 6:33AM
Business Wire
Solutions and services based on Adobe Marketing
Cloud to accelerate digital marketing transformation for clients in
North America, Europe
Accenture (NYSE:ACN) and Adobe (NASDAQ:ADBE) today announced the
expansion of their global alliance to create and deliver digital
marketing solutions for life science, healthcare, and financial
services organizations in North America and Europe. Under a new
three-year agreement, Accenture and Adobe will develop technology
services and solutions designed to help customers in these
particular industries drive greater marketing performance and
efficiency.
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Accenture and Adobe will create a dedicated team with industry
and digital marketing experience, sales personnel, and developers
to integrate Adobe Marketing Cloud solutions with digital marketing
services from Accenture Interactive, part of Accenture Digital, and
apply Accenture’s knowledge of the life science, healthcare, and
financial services industries. Accenture will also invest in
growing its Adobe practice to deliver digital marketing solutions
to clients at scale.
The joint effort will seek to develop, sell, and deliver
solutions that are:
- Focused on large-scale content and
campaign management
- Built to help drive business outcomes
primarily for life science companies, healthcare providers, retail
banks, and insurance companies
- Designed for industry-specific digital
marketing performance metrics and to help support compliance with
industry regulations
- Ready-to-use, scalable, support fast
implementation, and provide integration with clients’ existing
solutions
- Initially available in the United
States, Canada, United Kingdom, Germany, and France
Glen Hartman, senior managing director for Accenture Interactive
North America, said, “Accenture and Adobe are building on our
already strong alliance to establish a landmark in the digital
marketing industry. Organizations demand digital marketing
solutions that support their markets, can be rolled out quickly,
and help drive specific business outcomes. This requires true
collaboration and innovation between services and technology
providers – the kind of which Accenture and Adobe can provide.”
Matt Thompson, executive vice president, Worldwide Field
Operations at Adobe, said, “Working with Accenture at this level is
a significant step toward providing tailored versions of Adobe
Marketing Cloud solutions that address the unique requirements of
specific vertical industries. This is a logical next step in the
evolution of Adobe Marketing Cloud as an enterprise software
platform to help industries successfully transition to
digital.”
Accenture and Adobe are two recognized industry leaders. In
November, Forrester Research named Accenture Interactive a leader
among global digital experience service providers. Forrester wrote,
“Accenture Interactive’s strategy, design, and implementation work
is some of the most complex and successful we saw in this
evaluation.”1 In October, Forrester Research named Adobe the leader
in digital experience platforms stating that “Adobe has established
a platform of best-of-breed technologies that support marketing
activities.”2
Earlier this year, the two companies provided an example of
their capabilities with the introduction of “Accenture Customer
Engagement” (ACE), a pay-per-use, cloud-based managed digital
marketing service. The digital marketing services and underlying
Adobe Marketing Cloud solutions are managed by Accenture
Interactive, freeing marketers from integrating and customizing
technology and services and employing personnel trained in the
solutions.
1 The Forrester Wave™: Digital Experience Service Providers, Q4
2015, by Anjali Yakkundi, Sarah Sikowitz, November 4, 2015
2 The Forrester Wave™: Digital Experience Platforms, Q4 2015, by
Mark Grannan, Ted Schadler, Stephen Powers, October 22, 2015
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 358,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps
the world’s leading brands drive superior marketing performance
across the full multichannel customer experience. Accenture
Interactive offers integrated, industrialized and industry-driven
digital transformation and marketing solutions. To learn more
follow us @Accenture Social and visit
www.accenture.com/interactive.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
audience management, video, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151210005146/en/
Accenture Global Media RelationsJens R. Derksen, + 1 175 57
61393jens.derksen@accenture.comorAdobe Public RelationsSarah
Duckett, + 1-385-345-2433sduckett@adobe.com
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