Abercrombie & Fitch Continues Roll Out of Its New Store Concept
August 04 2017 - 9:20AM
Abercrombie & Fitch Co. (NYSE:ANF) will open its new A&F
store concept at Tysons Corner Center Saturday, August 5th.
Tysons Corner is more than two million square feet of fashion,
dining and entertainment, with views of nearby Washington,
D.C. The center is home to more than 300 specialty stores and
restaurants and attracts more than 25 million visitors annually.
The A&F brand experience has been updated to provide the
customer with a new vision of the retailer and is one of seven new
concept stores that will be opening by the end of 2017. The
evolved experience is designed to be an inviting space that
facilitates brand engagement and encourages product trial.
The Abercrombie & Fitch store in Tysons Corner will be in a new
location within the mall, and with a significantly smaller store
footprint. The first new A&F prototype store, which
opened in February of this year in Columbus, Ohio, is demonstrating
improved customer engagement and productivity on a smaller
footprint.
The modernized space was imagined with the best customer
experience in mind, encouraging the discovery of A&F’s new
collections and brand positioning. Looking to provide a unique and
personal shopping experience, the layout includes accommodating
features such as innovative fitting rooms, and omni-channel
capabilities.
Each fitting room has thoughtful amenities designed to enhance
the customer’s mood, including separate controls for light and
music, as well as a phone charging dock. Select fitting rooms
comprise of two individual capsules within a larger, private suite,
allowing for sharing new looks with a friend or family member,
while also enjoying privacy.
With a focus on customer engagement and service, associates will
be on hand to help customers place and pick up online orders in
store. Furthermore, cash wraps will be placed throughout the space,
enabling a quicker and more accessible checkout experience.
As the company continues to evolve the store experience for the
customer, the brand is also updating select existing stores with a
new, refreshed in-store design. An example of this new
remodeled experience opened last weekend at Memorial City Mall in
Houston, Texas. The updated store incorporates elements of
the prototype, including the refurbished logo from 1892, the open
concept layout, and the runway for customers to have better
visibility to the product.
To celebrate the new store experience at Tysons Corner, members
of the brand’s loyalty program, the A&F Club, will receive a
limited-edition tote with purchase. To learn more and sign up for
the A&F Club, visit www.abercrombie.com/anfclubinfo.
In 2017, the company has opened three new prototype stores in
Columbus, Ohio (Polaris Fashion Place), Atlanta, Georgia (Lenox
Square), and Troy, Michigan (Somerset North).
About Abercrombie &
Fitch:The Abercrombie & Fitch brand is the iconic
global specialty retailer of high-quality casual luxury apparel and
accessories for men and women. With an updated attitude that
reflects the character, charisma and confidence of today’s 20+
consumer, Abercrombie & Fitch remains true to its 125-year
heritage of creating expertly crafted products with an effortless,
American style.
Abercrombie & Fitch operates approximately 280
stores in 20 countries and online at abercrombie.com at the end of
Q1 2017. It is the namesake brand of Abercrombie & Fitch
Co. (NYSE:ANF). The Company’s other brands include
abercrombie kids and Hollister Co.
Media Contact:
Mackenzie Bruce
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
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