ATV Teams up with Avid to Bolster Sports Graphics Workflow
July 20 2017 - 9:30AM
Avid® (Nasdaq:AVID), a leading global media technology provider for
the creation, distribution and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, today announced that ATV, the leading
private television channel in Turkey, has invested in an advanced
Avid graphics solution. Powered by the Avid MediaCentral® Platform,
the industry’s most open, tightly integrated and efficient platform
designed for media, the Avid solution will enable ATV to attract
and engage viewers with more graphically compelling and
information-rich broadcasts.
When ATV began broadcasting Turkish Cup soccer matches, it
decided to invest in a new graphics solution in order to succeed in
the competitive sports broadcasting market. It needed an advanced
on-field graphics solution that could provide real-time data from
soccer games with industry-leading graphics. Based on its
experience with Avid’s comprehensive tools and workflow solutions
to create, distribute and optimize media, including Avid MaestroTM
and the HDVG real-time graphics rendering platform for channel
branding, ATV turned to Avid and its Turkish partner, Teratek,
investing in an Avid sports graphics enhancement solution.
“With Avid’s sports enhancement solution, we can enrich our live
broadcasts with data such as ball speed, distance, offside lines,
team logos and results,” said Yavuz Nart, Technical General Manager
of Turkuvaz Medya. “The system is an integral part of our graphics
production, enabling us to attract viewers with visually appealing
sports graphics. Avid has become our partner for graphics
production, as well as media production.”
Avid’s sports enhancement solution enables ATV to add visual
interest to its soccer coverage and convey game information to
audiences in more compelling ways. It can enhance any soccer game
by superimposing virtual graphics over the playing field using
revolutionary tracking technology. The overlaid graphics remain
tied to their exact position—regardless of camera motion.
“In the competitive world of sports television, media
organizations like ATV need to create compelling graphics to
attract viewers,” said Tom Cordiner, Senior Vice President of
Global Sales, Avid. “Avid sports enhancement solutions enable
broadcasters to elevate their productions, captivate fans, and
boost ratings.”
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
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or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid Nexis, Interplay, MediaCentral, Media
Composer, Pro Tools, Sibelius, ProSet, RealSet, Maestro and
PlayMaker are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
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