SAN LEANDRO, Calif.,
Jan. 23, 2015 /PRNewswire/ -- A
shopping experience focused on the customer's mobile lifestyle is
now a reality in San Leandro.
AT&T's new Store of the Future at 1580 E. 14th St.
reflects the way mobile technology is changing our lives. The
innovative retail design encourages personalized engagement between
customers, employees, and mobile technology.
The San Leandro location is one
of 59 AT&T concept stores nationwide, and customers in
San Leandro will be among the
first in the country to experience this new "Store of the Future."
It's also the latest example of investments AT&T has already
made in the East Bay. Throughout California, AT&T has invested $7.1 billion in its wireless and landline
networks.
"As more businesses and residents in the San Leandro community rely on mobile
technology to stay in touch, developments like AT&T's new
concept store are incredibly important for our economic growth. We
support policies that attract this sort of investment and
advancement," said Alameda County
Supervisor Wilma Chan. "We work hard
to build a business climate that helps companies and creates job
opportunities in San Leandro."
Many of the new store design and merchandising elements were
first seen in AT&T's award-winning flagship brand store on
Michigan Avenue in Chicago and are
now coming to other company-owned retail stores across the
country.
"Customers visiting our San
Leandro store will discover an interactive shopping
experience built around their mobile lifestyles," said Terry Stenzel, AT&T's vice president and
general manager for Northern
California and Northern
Nevada. "Our goal is to provide an exceptional experience in
every interaction, and we've been working hard to exceed customer
expectations by taking our stores and network to the next level
here in San Leandro."
Flexible Design
Everything about the store is designed
for ultimate flexibility, making it more convenient for customers
to discover and learn about mobile technology. The store layout
highlights AT&T's products, services, devices and accessories
across three unique "zones" – the Connected Experience Zone, the
Community Zone, and the Explore Zone.
The new Connected Experience Zone features "lifestyle
vignettes" that offer customers a glimpse of how they can use
mobile technology in their everyday lives. These lifestyle
pavilions feature categories such as music, home security,
entertainment and more.
Next is the Community Zone, where "community tables" let
customers shop and play in an open and interactive space. This zone
has apps, accessories and devices on display to show customers how
technology can enhance their lives.
Finally, customers can check out the Explore Zone with
"explore walls" that showcase AT&T's diverse device line-up and
accessories, complemented by digital monitors with product
information.
A more personal service experience
What customers
won't see in these new stores is almost as important as what they
will see. Gone are the traditional retail cash-registers. Instead,
round cafe-style "learning tables" allow customers to work
side-by-side with an AT&T retail consultant and ask questions
or learn about a product or service. All retail consultants carry a
tablet supported by a new mobile point-of-sale system for customer
assistance anywhere in the store.
Digital signage is also replacing the printed product brochures
common in many stores. With e-brochures and interactive video
monitors, customers literally have information at their fingertips.
Digital signage makes it easier for AT&T to deliver the most
up-to-date messaging faster and more efficiently.
Store information
Hours for the new San Leandro store are Monday through Friday,
10:00 a.m. to 9:00 p.m., Saturday,
10:00 a.m. to 7:00 p.m., and Sunday,
10:00 a.m. to 6:00 p.m. AT&T has more than 758 retail
locations in California. To find
an AT&T store or Device Support Center nearest you, visit
att.com/find-a-store or att.com/dsc. You can also make an
appointment before visiting your local AT&T store at
att.com/storeappointment/.
* AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Limited 4G LTE availability in select markets. 4G speeds
delivered by LTE, or HSPA+ with enhanced backhaul, where available.
Deployment ongoing. LTE is a trademark of ETSI. Learn more at
att.com/network.
About AT&T
AT&T Inc. (NYSE: T) helps millions
of people and businesses around the globe stay connected through
leading wireless, high-speed Internet, voice and cloud-based
services. We're helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing
innovations like connected cars and devices for homes, offices and
points in between. Our U.S. wireless network offers customers the
nation's strongest LTE signal and the nation's most reliable 4G LTE
network. We offer the best global wireless coverage. We're
improving how our customers stay entertained and informed with
AT&T U-verse® TV and High Speed Internet services.
And businesses worldwide are serving their customers better with
AT&T's mobility and highly secure cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
Reliability and signal strength claims based on nationwide
carriers' LTE. Signal strength claim based ONLY on avg. LTE signal
strength. LTE not available everywhere. Global coverage claim based
on offering voice and data roaming in more countries than any other
U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.
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SOURCE AT&T Inc.