ROLLING MEADOWS, Ill.,
Aug. 4, 2015 /PRNewswire/
-- Half of consumers are considering a cosmetic medical
procedure and the specialty in which the physician is
board-certified is increasingly influential in their choice of
practitioner, according to new survey data from the American
Society for Dermatologic Surgery.
The 2015 ASDS Consumer Survey on Cosmetic Dermatologic
Procedures reflects overall consumer views on cosmetic medical
treatments and ratings for 10 specific procedures.
The survey underscores the value consumers place on physicians'
distinct qualifications, with the expertise held by ASDS members
proving especially resonant.
The specialty in which a physician is board-certified is the
single most important factor when selecting a practitioner for a
cosmetic procedure – more significant than cost, physician referral
or eight other choices.
"Consumers are savvy, and they understand that the specialized
training board-certified dermatologists receive makes them uniquely
qualified to deliver the results they are seeking for their
cosmetic procedures," said ASDS President George J. Hruza, MD, MBA.
The survey also supplied renewed insight into what compels
consumers to seek cosmetic treatments. For the third straight year,
the leading factors for pursuing treatments are the desire to "look
as young as I feel or better for my age," "appear more attractive"
and "feel more confident."
The top cosmetic concerns for consumers align with areas of
expertise for ASDS members:
- Excess weight, 88 percent
- Skin texture and/or discoloration, 72 percent
- Lines and wrinkles around and under the eyes, 69 percent
- Excess fat under the chin/neck, 67 percent
- Sagging facial skin, 67 percent
For the third year in a row, dermatologists carry more influence
regarding decisions to have cosmetic procedures than friends,
physician referral or 11 other factors. Patients who had procedures
favored dermatologists for seven of the 10 procedure categories, up
from five in the 2014 survey.
And the majority of respondents in eight of 10 categories who
had visited a dermatologist chose an ASDS member.
"Patients turning to our members as their top choice for a
growing number of cosmetic procedures is highly encouraging," Hruza
said. "ASDS members are pioneers and leaders in the realm of skin
procedures, and that is not going unnoticed by the public."
About the Survey
Data were obtained through a blind online survey conducted from
April 30 to May 4 through the
web-based Contribute service. The survey received 7,315
responses.
Contact:
Jay Schwab
847-956-9143
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SOURCE American Society for Dermatologic Surgery