American International (NYSE:AIG)
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5 Years : From May 2011 to May 2016
American International Group, Inc. (NYSE: AIG) today announced the
launch of an advertising campaign thanking America for its support
during the global financial crisis, as well as highlighting AIG’s
recovery, commitment to the communities it serves, and the full
repayment of U.S. government support, plus a combined positive return of
over $22 billion.
The campaign, titled “Thank You America,” will debut on Tuesday, January
1, 2013, and features employees from around the United States telling
AIG’s story and sharing their pride in the company. The ads also show
how AIG helps American communities rebuild – acting as the lead insurer
at the new World Trade Center, helping Joplin, Missouri, come back from
a devastating tornado in 2011, and assisting the East Coast as it
recovers from Hurricane Sandy.
“We at AIG are proud of not only our work to rebuild the company, but
also the work we do every day to help guarantee that customers and
communities are prepared for the opportunities and challenges ahead –
work we never stopped doing, even during the depths of the financial
crisis,” said AIG President and Chief Executive Officer Robert H.
Benmosche. “We thank America for allowing us to insure a brighter future
and to bring on tomorrow.”
The new campaign will run for two weeks, and will include broadcast,
online, and print placements. Television ads will run on high impact
programming: sporting events, including NCAA Football Bowl Championship
Series© games and NFL playoff games; national morning shows including
The Today Show and Good Morning America; and primetime television,
including The Golden Globes, 60 Minutes, and Dateline. Print ads will
appear in upcoming issues of major publications, including The
Economist, The Financial Times, The Houston Chronicle, The Los Angeles
Times, The New York Times, USAToday, The Wall Street Journal, and major
trade journals. Online ads buys include a masthead and mobile roadblock
on YouTube, and homepage takeovers of nytimes.com, MSN.com, WSJ.com and
Yahoo!. The campaign will also be promoted on social media and can be
seen on AIG’s YouTube channel (www.youtube.com/aig).
Visitors to the channel are encouraged to subscribe so they can follow
AIG’s story and learn how the company helps customers around the world.
Creative and media are handled by PARTNERS+simons agency in Boston,
Massachusetts. The spots were produced by Directorz and directed by Jeff
Since September 2008, America committed a total of $182.3 billion in
connection with stabilizing AIG during the financial crisis. Since then,
through asset sales and other actions by AIG, the Federal Reserve, and
the U.S. Department of the Treasury, America recovered that $182.3
billion, plus a combined positive return of $22.7 billion – for a sum
total of $205 billion. On December 14, 2012, Treasury announced it had
sold its last remaining shares of AIG Common Stock for proceeds of
approximately $7.6 billion, marking the full resolution of America’s
financial support of AIG.
American International Group, Inc. (AIG) is a leading international
insurance organization serving customers in more than 130 countries and
jurisdictions. AIG companies serve commercial, institutional, and
individual customers through one of the most extensive worldwide
property-casualty networks of any insurer. In addition, AIG companies
are leading providers of life insurance and retirement services in the
United States. AIG common stock is listed on the New York Stock Exchange
and the Tokyo Stock Exchange.
Additional information about AIG can be found at www.aig.com
| YouTube: www.youtube.com/aig
AIG is the marketing name for the worldwide property-casualty, life and
retirement, and general insurance operations of American International
Group, Inc. For additional information, please visit our website at www.aig.com.
All products and services are written or provided by subsidiaries or
affiliates of American International Group, Inc. Products or services
may not be available in all jurisdictions, and coverage is subject to
actual policy language. Non-insurance products and services may be
provided by independent third parties. Certain property-casualty
coverages may be provided by a surplus lines insurer. Surplus lines
insurers do not generally participate in state guaranty funds, and
insureds are therefore not protected by such funds.