A Partner for Half a Century: Corolla's 50 Year Journey
October 19 2016 - 4:19AM
JCN Newswire (English)
Fifty years ago, on October 20, 1966, at a time when interest in
cars was growing rapidly in Japan, Toyota unveiled the
first-generation Corolla.
The Toyota Corolla is a five-passenger vehicle from Japan that is
positioned as the "most accessible car" in the market. In the
development of the Corolla, Toyota's engineers have spent years
bringing together the best of the company's technologies to offer
to the public. This car has been designed to become a main fixture
across Japanese society. It is fitted with a powerful water-cooled
inline-four engine boasting 1,077 cc and 60 horsepower which
provides a level of performance, and a vehicle class that goes
above and beyond. The Corolla is packed with new features where its
acceleration exceeds that of European cars within the same vehicle
class. The Corolla is truly a high-performance Japanese compact
car.
(News release published on October 20, 1966)
Toyota Motor Corporation was founded in 1937 with the overarching
goal of helping to develop the Japanese auto industry. Three
decades later, Corolla was born at a time of great interest in cars
across Japan. The 80 Point Doctrine +alpha Concept underpinned the
development of the Corolla. This design concept stipulates that the
car has to achieve 80 points on a 100-point scale on average, and
some +alpha (extra) features were necessary to give the vehicle
additional appeal, which would help exceed customers' expectations.
Over the past five decades, even as the Corolla has evolved over 11
generations, Toyota has consistently applied this understanding to
models sold in Japan and around the world.
Born in Japan in 1966, the Corolla is now being produced in 13
countries, and over 1.3 million units are sold annually in more
than 150 countries. With a record 44 million units sold globally to
date, the Toyota Corolla has established itself as the world's
best-selling car of all-time.
Evolution of Corolla
During the last 50 years, customers from all around the world have
come to share the same love for the Corolla; and the Corolla
development team has consistently worked hard to meet and exceed
their expectations. We would like to take this opportunity to
reflect on the past 50 years of the Corolla, through stories told
by those who have been part of the Corolla journey.
This special website features various aspects of the Corolla,
including customer memories, the history of the vehicle, comments
from those charged with developing the car and more. Content will
be posted in stages, so please visit the site often!
Corolla 50th Anniversary Special Website
http://newsroom.toyota.co.jp/en/corolla50th/
Overview of the Corolla 50th Anniversary Special Website
Story: Corolla stories by customers from Japan and around the world
History: Evolution of the Corolla since the first generation and their
corresponding eras
Message: Commentary by Chief Engineers of the Corolla
Feature: Special content, including an AE86 Levin test-drive video and a
commentary by a "Corolla geek"
Gallery: Generations of the Corolla and key historical photos
Link: URLs to news releases of the Corolla of each generation, as well as
some Corolla related websites.
About Toyota
Supported by people around the world, Toyota Motor Corporation
(TSE:7203; NYSE:TM), has endeavored since its establishment in 1937
to serve society by creating better products. As of the end of
December 2013, Toyota conducts its business worldwide with 52
overseas manufacturing companies in 27 countries and regions.
Toyota's vehicles are sold in more than 170 countries and regions.
For more information, please visit www.toyota-global.com.
Source: Toyota
Contact:
Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926
Copyright 2016 JCN Newswire . All rights reserved.
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