724 Solutions' X-treme Alerts Platform Enables Enhanced ALTELL
Customer Messaging Experience
Application for Seventh Largest U.S. Wireless Company Instantly Generates
Actionable, Time-Sensitive Alerts on Subscribers' Wireless Phones
SANTA BARBARA, Calif., April 5 /PRNewswire-FirstCall/ -- 724 Solutions , a
leading provider of next-generation IP-based network and data services, has
deployed its X-treme Alerts Platform (XAP) with ALLTEL . The move not only adds
to XAP's value asa subscriber alert mechanism, but also demonstrates a new and
significant method for communicating with a carrier's wireless customer base.
724 Solutions' X-treme Alerts Platform acts on customer data to generate
multi-channel alerts using automated voice via industry standard VXML (Voice
Extensible Markup Language), and Short Messaging Service (SMS), using SMPP
(Short Message Peer to Peer Protocol). The voice alerts provide ALLTEL's
subscribers the ability to interact in real-time with the system using automated
speech technologies. SMS Alerts provide guaranteed delivery to the subscribers'
phone and contain an embedded customer service call back number.
"ALLTEL's deployment is an excellent example of how applications can be built
atop XAP to generate new relationship opportunities with end-users," said John
Sims, Chief Executive Officer of 724 Solutions. "These types of innovative
applications promise to reduce subscriber churn and build revenue through the
use of high quality, timely, personalized information delivered wirelessly." XAP, part of 724 Solutions' X-treme Mobility Suite (XMS), allows mobile network
operators to easily send highly personalized actionable alerting messages to its
subscribers, including popular Short Message Service (SMS) and/or Multimedia
Message Service (MMS) alerts. XAP is capable of increasing Average Revenue Per
User (ARPU) through the delivery of a variety of actionable alert-oriented
content including news, weather, sports information, and stock info. The
service also supports other permission-based content such as dating service
"hits", games, music, business opportunities and more.
"Mobile operators are compelled by an increasingly competitive marketplace to
look for useful and fresh ways to bond with their customers. X-treme Alerts
Platform is a versatile enabling technology for this purpose," noted X.J. Wang,
Senior Analyst, Wireless/Mobile Technologies for the Yankee Group. "Its MMS, SMS
and VXML formats provide a broad array of messagingoptions, giving operators
great flexibility in how content in structured." 724 Solutions recently announced the availability of XAP on Linux in both hosted
and licensed formats, delivering increased cost advantages to wireless carriers. To learn more, visit http://www.724.com/ .
About X-treme Mobility Suite The X-treme Mobility Suite provides a complete next generation data network
solution for enabling differentiated, personalized premium data services. XMG
is 724's highly scalable and fault-tolerant wireless WAP 2.0 gateway. XMA is
purpose-built A2P Bulk MMS Messaging Platform that enables large volumes of
perishable MMS messages to be sent. XSAM is a workflow engine that helps speed
the deployment and management of wireless data services from third-party content
providers. XAP is 724's actionable alerting platform.
About 724 Solutions 724 Solutions (NASDAQ:SVNX)(TSE:SVN) delivers reliable, scalable technology and
solutions that allow mobile network operators to rapidly deploy flexible and
open next generation IP-based network and data services. Additionally, in
conjunction with mobile operator partners, the company provides a series of
actionable alerting solutions to enterprises to assist them in lowering
operating costs and improving customer relationship management. 724 Solutions is
a global company with development operations in North America, Switzerland and
Germany with headquarters in Toronto, Canada. For more information, visit
http://www.724.com/ .
Kelly Reese Lazarus
724 Solutions
(805) 884-8306
DATASOURCE: 724 Solutions CONTACT: Heather Kelly of S&S Public Relations, Inc., +1-719-634-8274, ; Kelly Reese Lazarus of 724 Solutions, +1-805-884-8306, Web site: http://www.724.com/
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