NEW YORK, Feb. 24, 2017 /PRNewswire/ -- Today
the 4A's, the leading trade association representing the
advertising agency business, announced that Marla Kaplowitz has been selected as the
organization's new president and chief executive officer.
Kaplowitz, CEO of MEC North America, who has also worked at
Ammirati Puris Lintas and DMB&B, was chosen unanimously by a
10-person selection committee comprised of 4A's board members, led
by 4A's board chair Bill
Koenigsberg. Her deep experience at media and creative
agencies, her stellar track record for innovation and leadership,
and her unrivaled commitment to advancing the industry is what
drove the selection.
"As president and CEO for nearly nine years, Nancy Hill primed the 4A's for transformative
growth. Now, with Marla at the helm, our evolution will be
significantly accelerated at a time when our industry is moving at
lightning speed," said Koenigsberg, president, CEO and founder of
Horizon Media. "Marla is a dynamic force for change; she is an
innovator and truly understands our top priorities for the coming
years."
In 2011, Kaplowitz was named CEO of MEC North America, where she
was tasked with the development and execution of the agency's
strategic growth initiatives, maintaining oversight of North
American operations. With more than 29 years of media and
communications experience, she built an integrated digital and data
offering and a unique client-centric partnership model. Under her
leadership, MEC North America grew in both size and scope.
Before joining MEC, Kaplowitz spent 12 years at MediaVest, where
she led the Procter & Gamble communications planning assignment
for North America and earlier
managed a multi-client team that included Avon, Denny's, Heineken and Norelco. Kaplowitz
began her career at DMB&B, working across clients including
Burger King, Merck and Procter & Gamble, before moving to
Ammirati Puris Lintas, where she oversaw the Labatt, Nickelodeon
Networks and Unilever businesses. She is a member of the 4A's Media
Leadership Council and She Runs It (formerly Advertising Women
of New York) and was recognized by
Advertising Age as a Woman to Watch in 2012.
"As a passionate member of this industry for nearly 30 years,
I'm thrilled to join the 4A's at this exciting and pivotal time for
marketing and communications," said Kaplowitz. "I look forward to
working with the team at the 4A's, including the board, as well as
partnering with industry leaders to ensure a thriving future."
Kaplowitz, whom Koenigsberg described as "curious and
inventive," will be filling the role following Hill's departure in
June. Since 2008, Hill has guided the transformation of the 4A's
into a more dynamic and relevant provider of leadership, advocacy
and guidance for the advertising community. She has been directly
responsible for the association's work on issues such as patent
trolling, online privacy, talent development and media buying
guidelines, as well as her personal passions of diversity and
gender equality.
Hill is a veteran of advertising agencies across the country
including Doner, TBWAChiatDay, Goldberg Moser O'Neill (which merged
with Hill, Holliday in 2000) and BBDO. After her departure from the
4A's, she will focus on consulting and will spend more time in
Ecuador, where she volunteers and
teaches.
"The past nine years have been an incredible experience. I've
been proud to represent and lead the industry I love through such a
transformative time and advocate for issues such as transparency
and diversity within advertising," said Hill. "I have known Marla
for a long time, and her passion is evident and infectious, which
is critical to doing this job well. I think leading this
organization will come naturally to her."
Kaplowitz will attend the 4A's Transformation conference in
Los Angeles this April; her
official start date is yet to be finalized.
MediaLink handled the search.
About the 4A's
The 4A's is the catalyst for bringing
together the right people in the right places at the right time to
address the advertising industry's most critical business issues.
It provides leadership, advocacy, guidance and community to its
members and the industry at large, with proprietary access to the
people, information and tools needed to make smarter management
decisions. Its mission is to help agencies become more successful.
Visit the 4A's at www.aaaa.org.
PR Contact:
Samantha
Wolf
Havas PR
646-515-3574
samantha.wolf@havas.com
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SOURCE 4A's