3M’s FUTURO™ Brand and Retired Basketball Player Matt Bonner Collaborate on New “Brace for Adventure” Campaign
June 07 2017 - 10:22AM
Business Wire
Two-Time Professional Basketball Champion
serves as wingman for FUTURO Brand’s Newest Campaign in Video
Collaboration with Onion Labs
Recently retired basketball player Matt Bonner gave humorous
“support” to FUTURO Brand’s new campaign, highlighting his quest to
stay fit after retirement as he explores out-of-the-box fitness
routines. The video launches alongside the brand’s larger “Brace
for Adventure” campaign which speaks to the attitude of the
“all-in” consumer, one who embraces life’s greatest adventures and
takes advantage of FUTURO Brand’s premium line of braces and
supports.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170607005846/en/
Retired professional basketball player
Matt Bonner highlights his quest to stay fit after retirement as he
explores out-of-the-box fitness routines in the new FUTURO Brand
"Brace for Adventure" campaign (Photo: Business Wire)
As part of the new campaign, Bonner, who has experienced his own
bumps and bruises throughout his basketball career, humorously
demonstrates how the proper support can keep you doing the
activities you love – whether it’s basketball, break dancing or
even trampolining.
“The physical journey of any athlete can come with its
challenges,” said Bonner. “I love that the FUTURO Brand has taken a
light-hearted approach to remind active people that choosing the
right support product can help you continue on your adventure…no
matter what that adventure may be.”
“We’re excited that our new campaign reflects an attitude of
embracing adventure, of trying something new and seeing what’s
possible. Matt Bonner embodies that “all-in” attitude. We loved
that he shared his personal experience as an athlete, and of course
his signature humor, to help tell our story and introduce new
consumers to the FUTURO Brand,” said Marcelo Hengeltraub, global
business unit manager for FUTURO Brand.
Video Collaboration with Onion Labs
To kick off the partnership, FUTURO Brand today released a video
featuring Bonner in collaboration with Onion Labs, the creative
services division of Onion Inc., which takes a humorous approach to
his post-career athletic journey. Though he may have been an
all-star on the basketball court, the video highlights Bonner’s
quest to stay fit after retirement as he explores trampolining and
yoga, revisits his early days as a breakdancer and the art of
making sandwiches (his favorite retirement hobby!)
“Brace for Adventure” Campaign
FUTURO Brand products are designed to be the perfect accessory
for those with an active lifestyle and an adventurous spirit. The
new “Brace for Adventure” campaign is about breaking routine,
trying something new and seeing what's possible. It starts with
supporting your joints. Where it ends? That's for you to decide.
View the creative.
FUTURO Brand Products:
With its longstanding reputation for innovation in braces and
supports, FUTURO Brand products have been supporting consumers as
they brace for adventure for over 70 years. Designed in
collaboration with their expert panel of engineers and medical
professionals, products are thoughtfully engineered to provide
support, comfort and fit while helping to relieve symptoms
associated with sprains, strains, arthritis, muscle pain and
injuries. FUTURO Brand products are available at CVS, Rite Aid,
Target, Amazon and other retailers nationwide. Visit FUTURO.com to
find a retailer near you.
Related Links:Website: FUTURO.comInstagram:
@FuturoFacebook: FUTUROYouTube: FuturoBrand
About 3M
At 3M, we apply science in collaborative ways to improve lives
daily. With $30 billion in sales, our 90,000 employees connect with
customers all around the world. Learn more about 3M’s creative
solutions to the world’s problems at www.3M.com or on
Twitter @3M or @3MNewsroom.
About Onion Labs
Onion, Inc. is a Chicago-based digital media company composed of
America's Finest News Source, The Onion; pop-culture sister
publication, The A.V. Club; internet culture satire website,
ClickHole; creative services agency, Onion Labs; long form content
studio, Onion Studios; and full-service production company, Onion
Productions. Onion, Inc. is a part of the Fusion Media Group (FMG),
a division of Univision Communications Inc. that caters to young,
diverse audiences across a range of platforms and languages. FMG’s
English-language properties include two cable networks, FUSION TV
and El Rey Network, as well as a collection of leading digital
properties: Gizmodo, Deadspin, Lifehacker, Jezebel, Kotaku,
Jalopnik, Fusion, The Root, The Onion, The AV Club and Clickhole.
FMG reaches over 92 million unduplicated monthly unique visitors
(60% reach across 18-34) across its owned digital properties and
partner network of sites.
©3M 2017. 3M and FUTURO are trademarks of 3M.
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version on businesswire.com: http://www.businesswire.com/news/home/20170607005846/en/
Press:Hunter Public Relations on behalf of 3MStephanie
Smith, 212-679-6600 ext. 41-294ssmith@hunterpr.comor3M Public
RelationsErin Bix, 651-736-2406ebix@mmm.com
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