RNS Number:8064J
Bango PLC
13 December 2007
BANGO PLC
("Bango" or "the Company")
Review of 2007
2007 was the year of strong commercial gains from opening up the mobile web
Vodafone UK moves to the top spot in off-portal sales through Bango
December 13, 2007 - Looking back over 2007, Bango (AIM: BGO) reports strong
commercial gains for UK operators that moved to open up the mobile web, with
Vodafone UK rising to first place in the value of off-portal content sales
through Bango. Measured across its total base of content providers, Bango saw
traffic grow fastest on networks where steps were taken to encourage more
browsing off-portal and payout rates increased to content providers.
Key drivers initiated by the mobile operators in promoting the access and sale
of content on the mobile web include putting a search box onto the operator
portal for off-portal content searching; introducing flat rate data charges to
encourage more mobile web browsing; and providing higher price points and high
payout rates which encourage content providers to run promotions on these
networks as they receive a better return on their marketing investment.
Vodafone has benefited from being among the first to offer a clean, consumer
friendly WAP billing interface. It also supports the move from a portal model to
a more open search based model by placing a search box prominently on the
Vodafone Live! home page. The payout rates are among the highest of all the UK
operators.
"By moving decisively to support off-portal content sales Vodafone has moved up
the league table to claim pole position in the value of off-portal sales through
Bango," commented Ray Anderson, CEO of Bango. "We foresee the UK operators
battling to offer even better payout rates approaching that of credit cards."
Compared to Premium SMS where content providers marketed through the web or in
print, today's content providers are choosing to market more efficiently to
users who are already actively browsing the mobile web. Content providers are
buying mobile advertising and utilising search marketing to drive traffic on
specific networks and can choose users with certain handsets.
The mobile web gives content providers other important benefits. For example,
offers can be targeted to users with Bango identifying between new or repeat
customers; marketing campaigns can be more accurately tracked and analysed with
more sophisticated tools to calculate the return on investment and there is more
repeat business within the browse and buy Internet session.
"More businesses are now launching a mobile web presence so they can engage
directly with their consumers anytime and from anywhere," added Anderson. "
Through a common integration point, Bango makes it easy for them to drive
traffic to a mobile website, understand who the visitors are, track marketing
campaigns and collect payment for digital content world-wide."
For further information:
Bango plc ICIS Limited Panmure Gordon & Co
Tel. +44 1223 472777 Tel. +44 20 7651 8688 Tel. +44 20 7459 3600
Ray Anderson, CEO Tom Moriarty Aubrey Powell
Peter Saxton, CFO Caroline Evans-Jones Stuart Gledhill
About Bango
Bango delivers the technology that makes the mobile web simple for everyone.
Bango created the world's first global exchange for the mobile web. By
providing a common integration point for brands, businesses and individuals,
Bango removes the complexities that make the mobile web difficult to exploit.
Through Bango's global exchange, content providers see all users as a unified
global community. Users easily discover and access the widest range of content
and the world's leading mobile operator's partner with Bango to give their
subscribers the widest choice. Billing providers, search engines and
advertisers are automatically connected to content providers in Bango's global
exchange.
Bango has offices in USA, UK, Spain and Germany and is quoted on the London
Stock Exchange (AIM:BGO). Learn more at www.bango.com
This information is provided by RNS
The company news service from the London Stock Exchange
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