145 000 Visitors Attended the Third Edition of “Les Journées Particulières”
May 23 2016 - 10:16AM
Business Wire
The third edition of the LVMH Group’s “Les Journées
Particulières” enjoyed an unprecedented number of guests when more
than 145,000 visitors attended the unveiling of the savoir-faire
and heritage of the group’s Maisons. The event permitted even
greater numbers of the public than three years ago to go behind the
scenes at the LVMH Maisons’ couture, leather goods, jewellery,
watchmaking, perfume and wines & spirits venues, situated not
only in Paris, Champagne, Bordeaux and Cognac but also in Italy,
Switzerland, Spain, Poland and the United Kingdom.
In the 53 exceptional venues opened over three days especially
for this occasion, the artisans of the LVMH Group Maisons were
proud to show their savoir-faire to the public and to share their
passion for their craft. Visitors were invited to appreciate the
talent, passion and culture of excellence which motivates these
women and men and to experience the vitality of these great
artisanal traditions which enhance the global reputation of France
and other European countries. The visits were enriched by
masterclasses, workshops and animated activities over the three
days. Some particularly special events were also brought by the
public themselves, amongst them were a young man asking his
girlfriend to marry him at Dom Pérignon’s Abbey d’ Hautvillers, and
on a nostalgic visit to the Dior Atelier, a Dior couturier
rediscovering a dress that she had made in 1956.
As part of the new collaboration between the LVMH Group and
Facebook/Instagram, 12 talented young photographers covered the
event with their images accumulating over 110,000 likes. At the
same time, three live videos were filmed at Louis Vuitton, Krug and
Nicholas Kirkwood and were watched by 25,000 people, Facebook also
recorded a total of 30,000 interactions over the three days.
Finally, the event’s official hashtag, #JPLVMH, has been seen by 25
million people.
Antoine Arnault, CEO of Berluti, said about the initiative: "Les
Journées Particulières were once again an opportunity for the group
to highlight the richness and diversity of creativity,
craftsmanship and savoir-faire at its Maisons. They enabled us to
demonstrate to the public both the beauty of these crafts and how
essential they are for the world of tomorrow. I would like to
warmly thank our artisans for having shared their passion with all
of our visitors."
Participants in the event were:
- In France: Christian Dior, Louis
Vuitton, Berluti, Givenchy, Moynat, Guerlain, Chaumet, Fred, Thomas
Pink, Hennessy, Moët & Chandon, Veuve Clicquot Ponsardin, Dom
Pérignon, Krug, Château d'Yquem, Château Cheval Blanc, Clos de
Lambrays, Le Bon Marché Rive Gauche, La Grande épicerie de Paris,
the Fondation Louis Vuitton, Le Jardin d'Acclimatation.
- In Italy: Bulgari, Berluti, Fendi,
Emilio Pucci, Louis Vuitton, Loro Piana, Acqua di Parma.
- In Switzerland: Hublot, Tag Heuer,
Louis Vuitton.
- In Spain: Loewe, Bodega Numanthia.
- In the UK: Glenmorangie, De Beers
Diamond Jewellers, LVMH House, Nowness, Nicholas Kirkwood, Thomas
Pink.
- In Poland: Belvedere Vodka.
About LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Fashion and
Leather Goods by a portfolio of brands that includes Louis Vuitton,
Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci,
Donna Karan, Marc Jacobs, Berluti, Nicholas Kirkwood and Loro
Piana. Its Wines and Spirits division includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier,
Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval
Blanc, Hennessy, Glenmorangie, Ardbeg, Wenjun, Belvedere, Chandon,
Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle,
Newton et Numanthia. LVMH is present in the Perfumes and Cosmetics
sector with Parfums Christian Dior, Guerlain, Parfums Givenchy,
Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic
companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and
Fresh). LVMH is also active in selective retailing as well as in
other activities through DFS, Sephora, Le Bon Marché, la
Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division
comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred,
Hublot and De Beers Diamond Jewellers Ltd, a joint venture created
with the world’s leading diamond group.
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