Yahoo Appoints IMS as Sales Partner in Spanish-Speaking Latin America
June 17 2016 - 8:00AM
Business Wire
Yahoo! Inc. (NASDAQ:YHOO) has appointed IMS Internet Media
Services (IMS), a joint venture with Sony Pictures Television and a
leading digital marketing and communications company, to help drive
advertising sales in Spanish-speaking Latin America.
Yahoo drives value for advertisers in Latin America by helping
them engage with consumers online through the combination of data,
content and technology. Fusing valuable data insights from 165
billion daily data events, Yahoo provides high-value,
high-performing solutions to help advertisers target, reach and
engage relevant audiences.
The core offerings IMS will provide on behalf of Yahoo to
clients in Latin America include:
- High-impact premium formats:
includes Yahoo Homepage, along with leading news, sports, finance
and lifestyle properties, for brand building and content
marketing.
- Audience display and video:
leverage Yahoo’s rich data set and sophisticated targeting
solutions to reach more relevant audiences across Yahoo sites and
apps, and third-party inventory.
- Native advertising through Yahoo
Gemini: tap into the fast-growing native ad format to reach
target audiences seamlessly across devices.
- Programmatic advertising through
BrightRoll: drive efficient programmatic buying to connect with
consumers across ad formats and devices.
“We are excited to partner with IMS based on their leadership,
sales expertise, and their deep understanding of the Latin American
digital media landscape,” says Armando Rodriguez, Yahoo’s Vice
President, Latin America & US Hispanic. “Latin America is an
important market for Yahoo and we are committed to helping
advertisers leverage our ad platforms and data to effectively reach
their marketing objectives.”
“We are delighted to partner with Yahoo, such an iconic digital
player, throughout Spanish-speaking Latin America. Yahoo's premium
content and data-driven audience solutions drive relevance for
advertisers throughout the region,” said Gastón Taratuta, CEO,
Founder and Partner for IMS.
Yahoo joins IMS’ roster of international brand leaders such as
Twitch, EA, Vevo, Foursquare, Twitter, Waze, Spotify and
LinkedIn.
About Yahoo
Yahoo is a guide to digital information discovery, focused on
informing, connecting, and entertaining users through its search,
communications, and digital content products. By creating highly
personalized experiences, Yahoo helps users discover the
information that matters most to them around the world -- on mobile
or desktop. Yahoo connects advertisers with target audiences
through a streamlined advertising technology stack that combines
the power of Yahoo's data, content, and technology. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle
East and Africa (EMEA) regions. For more information, visit the
pressroom (pressroom.yahoo.net) or the Company's blog
(yahoo.tumblr.com).
About IMS
IMS Internet Media Services (IMS), a joint venture with Sony
Pictures Television, is a leading digital marketing and
communications company that partners with fast-moving businesses
seeking to expand into and within Latin America. IMS helps brands
reach new levels of engagement and grow within the region through
our exclusive ecosystem of commercial partnerships, creative and
content solutions, and media investment and management services.
Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify,
Twitter, Vevo and Waze have partnered exclusively with IMS to
strengthen their presence in Latin America. IMS is headquartered in
Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile,
Panamá, Peru, Ecuador, Guatemala, Costa Rica and
Uruguay.www.imscorporate.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160617005157/en/
Yahoo! Inc.Suzanne Philion, +1
202-370-2024media@yahoo-inc.comorIMSAna María Barragán
CastroIMS PR Managerabarragan@imscorporate.comSkype:
ana.barragan.ims
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