Yahoo Launches New Video Ad Formats for Advertisers and Developers
April 22 2015 - 9:00AM
Business Wire
High Performing Native Video and App install Formats Now
Available
Today, in advance of Yahoo’s (Nasdaq: YHOO) NewFronts
presentation next week in New York where the company will spotlight
its evolving video content, the company announced two new video
advertising products: native video and video app install ads.
“Today more than ever, consumers are showing they love engaging
with digital video across all their devices,” said Prashant
Fuloria, SVP of Advertising Products. “At Yahoo, we believe that
ads should be as delightful and engaging as the best content on
web, which is why I’m thrilled to announce these two new powerful
formats to help advertisers to reach their audiences.”
Yahoo has video formats that help advertisers with their
campaign goals from brand awareness to performance-based
objectives. With native video ads, Yahoo combines two of the most
engaging digital formats so brand content can be as compelling as a
video and as seamlessly integrated into Yahoo’s homepage, digital
magazines and Yahoo apps as our traditional native ads. According
to a recent blind case study for an advertiser, viewing native
video ads on Yahoo increased brand favorability up to 50 percent
and purchase intent up to 28 percent.
With video app install ads, app marketers and developers can now
promote their apps across Yahoo and thousands of other apps through
Yahoo Gemini. Yahoo research shows that consumers who download an
app after watching a trailer use the apps 40 percent more often and
20 percent longer each and every time compared with regular display
install ads.
“I’m excited to announce these new video formats for advertisers
right before our NewFronts event, where we’ll be showing the world
even more of what Yahoo has planned in video,” continued Fuloria.
Yahoo’s NewFronts presentation will take place at Lincoln Center at
6 p.m. on April 27, 2015.
For more information and to access the new formats, advertisers
can reach out to a Yahoo or BrightRoll sales representative, or log
on to gemini.yahoo.com to get started right away.
About Yahoo! Inc.
Yahoo is a guide focused on making users' daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
Yahoo, Inc.Rebecca Neufeld,
408-349-4040rneufeld@yahoo-inc.com
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