Fresh off the Lot, Yahoo’s New Digital Magazine - Yahoo Autos
April 01 2015 - 7:00AM
Business Wire
Yahoo Inc. (NASDAQ:YHOO) today announced the launch of Yahoo
Autos, a new digital magazine that puts readers in the driver’s
seat with special access to unreleased cars, a redesigned new car
research tool, exclusive interviews, breaking news and more. Yahoo
Autos guides gearheads, first-time car buyers and everyone in
between to the information they need. This is the 13th digital
magazine that Yahoo has launched to date. Yahoo’s Digital Magazines
are quickly rising to the top of their categories with number one
titles like Yahoo Beauty, Yahoo Movies, Yahoo Parenting, Yahoo
Style and Yahoo Travel1.
Yahoo Autos homepage (Photo: Business
Wire)
Yahoo Autos features original videos, photography and stories
created by a talented group of automotive experts including
Managing Editor Justin Hyde, Editor-at-Large Alex Lloyd and Road
Test Editor Aki Sugawara. You can also find Yahoo Autos content
within the recently refreshed Yahoo app on iOS and Android, great
for on-the-go news and information, especially during auto show
season.
"Even before it was a digital magazine, Yahoo’s autos coverage
was an industry-leading site with its in-depth articles, original
content, and breaking news," said Susan Kittenplan, VP &
Executive Editor, New Media Initiatives. "Moving forward, Yahoo
Autos will have a rich, visual experience, with even more refined
content that all car enthusiasts and buyers will love."
Yahoo Autos will launch with sponsor BMW. BMW's campaign for the
new 6 Series will connect with readers through high-impact images
within Yahoo Splash Ads, as well as video and display advertising
on Yahoo Autos. BMW will also engage in-market car buyers through
Yahoo Audience Ads across our extensive network.
About Yahoo
Yahoo is a guide focused on making users’ daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company’s blog (yahoo.tumblr.com).
1 Source: February 2015 comScore
Photos/Multimedia Gallery Available:
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Yahoo! Inc.Sean Hamel, 212-381-6877shamel@yahoo-inc.com
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