By Josh Beckerman
AOL Inc. has purchased Vidible Inc., a marketplace for online
video content that connects content providers and publishers in
need of video.
Financial terms weren't disclosed.
Bellevue, Wash.-based Vidible has more than 300,000 videos in
areas such as news, viral content, how-to videos and technology.
The company's investors include IDG Ventures, Greycroft Partners
and New York Times Co. Vidible confirmed last January that it
raised $3.35 million of Series A financing.
AOL and rival Yahoo Inc. have bulked up their video efforts. In
2013, AOL bought Web video-exchange companyAdap.tv, which has
helped to grow AOL's advertising revenue. Last month, Yahoo agreed
to buy video-advertising platform BrightRoll Inc. for about $640
million in cash.
AOL said Vidible will "seamlessly plug into AOL's monetization
platforms, including ONE by AOL."
This year AOL also purchased Convertro, a big-data tool for
online marketers, and Web personalization service Gravity.
AOL, once synonymous with consumer Internet connections, has
sought to become more of a digital-content platform and creator
under Chief Executive Tim Armstrong.
In November, the company said advertising strength drove a 12%
increase in third-quarter revenue.
Write to Josh Beckerman at josh.beckerman@wsj.com
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