By Rex Crum, MarketWatch

SAN FRANCISCO (MarketWatch)--Many tech leaders fell into the red Friday, but others managed to close the week on a positive note.

Apple (AAPL) rose 23 cents a share to close at $101.66. The company said it has seen record levels of preorders for its new iPhone 6 and iPhone 6 Plus.

Netflix Inc. (NFLX), Microsoft Corp. (MSFT) and Google Inc. (GOOGL) posted small losses.

Yahoo Inc. (YHOO) shares rose almost 4% at $41.91 a share. Yahoo plans to sell some of its 23% stake in Chinese Internet giant Alibaba (BABA) when the company goes public. Alibaba has reportedly stopped taking orders for its IPO earlier than expected due to high investor demand.

EBay Inc. (EBAY) rose 3% to end the day at $52.19. The online retailer denied having discussions with Google Inc. (GOOGL) about Google acquiring a stake.

Conversant Inc. (CNVR) shares surged more than 30%, to $34.80, a day after the digital-marketing company said it would be acquired by Alliance Data Systems Corp. (ADS) for $2.3 billion in cash and stock. The deal values Conversant at $35 a share.

The Nasdaq Composite Index (RIXF) fell 24 points to close at 4,567 and the Philadelphia Semiconductor Index (SOX) gave up 1.3%.

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