ADVFN - Advanced Financial Network.
HOME» NASDAQ » Y » YHOO Stock Price » YHOO Stock News

Yahoo! Inc. Share News

 Yahoo! Inc. (mm) Stock Price
YHOO Stock Price
 Yahoo! Inc. (mm) Stock Chart
YHOO Stock Chart
 Yahoo! Inc. (mm) Stock News
YHOO Stock News
 Yahoo! Inc. (mm) Company Information
YHOO Company Information
 Yahoo! Inc. (mm) Stock Trades
YHOO Stock Trades

ALL THINGS DIGITAL: New Yahoo CEO's Plan: Back to the Future

(This story has been posted on All Things Digital, a website owned by Dow Jones.) By Peter Kafka Of ALL THINGS DIGITAL Ross Levinsohn wants to be known as more than a deal guy. Now he gets his chance. Assuming Yahoo gives its interim CEO real power--either by making him its actual CEO, or at least letting him behave as if he has the job--then he'll finally have full control of a giant media company. That's something he's been working toward for a long time, despite his rep as a guy who enjoys buying companies more than running them. Just like his predecessors, Levinsohn will have to untie Yahoo's knotty Asian problem. He'll also have to spend time repairing relationships with Facebook and figuring out what to do with a Microsoft search deal that hasn't been a huge success. But if Levinsohn gets to run Yahoo the way he wants to run Yahoo, he'll focus on getting the most of its media business, because that's his strength. Bear in mind that this is still a huge business--the portal attracts some 700 million visitors a month, which helped it generate nearly $1 billion in ad sales last quarter. But that business is listing and under attack from Google, Facebook and a swarm of nimble start-ups pulling eyeballs and dollars away. If you want to get a sense of what Levinsohn may try to do next, it's good to review what he did last year, when he had control of the company's U.S. operations--and what he tried to do but couldn't get done. --Ads: Yahoo used to have one of the Web's best sales operations, but those days are long gone. Levinsohn spent much of 2011 trying to fix that. Part of that involved restaffing his team, and part of it was a strategy that was supposed to cut out some of the ad tech middlemen and allow the company to increase its yield on the ads it sold. Those moves, which included a would-be alliance between Yahoo, AOL and Microsoft, all went into a holding pattern when Scott Thompson took over in January. Levinsohn will try restarting that again now. --M&A: Levinsohn has a reputation as a dealmaker because he's made some pretty big deals. Most notably, he brought MySpace to News Corp. in 2005, then helped the company secure a $900 million ad deal with Google (News Corp. also owns the All Things Digital web site and this newswire). Last year he tried to land another big fish, when he pushed to pursue Hulu. But Levinsohn couldn't get buy-in from then-CEO Carol Bartz, and Hulu's owners decided not to sell after all. I think Levinsohn would still be interested in the site, under certain conditions, but he'd need more cash than he has on hand to do it. Selling off his Asian assets might make that possible. If he can't land Hulu, I don't see him chasing after Instagram-like companies with big price tags and no near-term revenue plans. I do see him making some plays on cheaper start-ups, as well as some technology plays, to shore up/replace the company's very old infrastructure/platforms. -For continuously updated news from All Things Digital, see http://allthingsd.com.

Stock News for Yahoo! Inc. (YHOO)
DateTimeHeadline
07/22/201409:46:18U.S. Hot Stocks: Hot Stocks to Watch
07/21/201415:52:19Yahoo to Buy Analytics, Ad Platform Flurry -Re/code
07/17/201402:02:47MARKET SNAPSHOT: U.S. Stocks Gain; Dow Sets Its 15th Record Of...
07/17/201401:48:19MARKET SNAPSHOT: U.S. Stocks Trim Gains, But Dow Stays In Record...
07/17/201401:43:53TECH STOCKS: Intel Rises, Yahoo Falls After Earnings Results
07/17/201401:36:37MARKET SNAPSHOT: Dow Hits Intraday Record; Apple, IBM Drive Gains
07/17/201401:29:32MARKET SNAPSHOT: U.S. Stocks Open Higher; Yellen In Focus
07/16/201423:58:59MARKET SNAPSHOT: U.S. Stocks: Futures Rise; PPI Up In June
07/15/201419:55:06Yahoo Again Reports a Drop in Advertising--2nd Update
07/15/201417:09:10MARKET SNAPSHOT: U.S. Stocks Close Lower; Dow Ekes Out A Gain
07/15/201417:07:23MARKET SNAPSHOT: Momentum Plays Pull Down U.S. Stock Market
07/15/201416:56:59TECH STOCKS: Tech Stocks Waver Ahead Of Yahoo, Intel Reports
07/15/201416:52:24Yahoo Earnings: Alibaba, Ad Growth and Other Areas to Watch
07/15/201416:52:02MARKET SNAPSHOT: U.S. Stocks Swing As Yellen Speaks
07/15/201416:49:26MARKET SNAPSHOT: U.S. Stocks Open Higher; J.P. Morgan Rallies
07/14/201418:36:37TECH STOCKS: Techs Gain Broadly; Apple Rises On Analyst Upgrade
07/13/201406:18:25MARKET SNAPSHOT: Tech, Bank Earnings To Test Economic Recovery
07/10/201412:04:35TECH STOCKS: Apple, Yahoo Lead Tech Retreat
06/30/201416:42:20MARKET SNAPSHOT: U.S. Stocks End Strong Quarter On Sour Note
06/30/201412:50:48MARKET SNAPSHOT: S&P 500 On Track For 6th Straight Quarterly...

Yahoo! Inc. and other NASDAQ stock quotes are delayed by at least 20 minutes.
All other stock price and quote data is delayed by at least 15 minutes unless otherwise stated. By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad