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US Search Engines' March Market Shares Hold Steady - ComScore

DOW JONES NEWSWIRES Google Inc. (GOOG) remained atop the list of the most-popular U.S. Internet-search services as most search-engine companies maintained their existing market shares, according to industry researcher comScore Inc. (SCOR). Google's share of the U.S. search market remained flat at 66.4% in March, as did Microsoft Corp.'s (MSFT) Internet-search sites, which held a 15.3% market share. Yahoo Inc.'s (YHOO) websites edged down 0.1 percentage point from February to 13.7%. The share held by IAC/InterActiveCorp.'s (IACI) Ask.com remained unchanged at 3%, while AOL Inc.'s (AOL) market share moved up 0.1 percentage point to 1.6%. Americans conducted 18.36 billion core search queries in March, up from 17.59 billion in February. Google again ranked first, with 12.19 billion searches, followed by Microsoft, with 2.81 billion, and Yahoo with 2.52 billion. ComScore shifted how it reports its data after Yahoo's "contextual searches" skewed earlier results. ComScore measures U.S. explicit core searches, which exclude contextual searches that don't reflect any intent by users. -By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; Andrew.FitzGerald@dowjones.com

Stock News for Yahoo! Inc. (YHOO)
DateTimeHeadline
04/24/201517:18:55Yahoo! Receives Buy Rating from SunTrust (YHOO)
04/22/201515:15:45Yahoo! Rating Reiterated by JMP Securities (YHOO)
04/22/201511:48:02Complained About Facebook, Inc's User Data Collection? Don't...
04/22/201511:18:26Correction to Yahoo Display Ad Push Update (on Tuesday)
04/22/201510:13:10CLSA Analysts Give Yahoo! a $49.00 Price Target (YHOO)
04/22/201510:13:07Yahoo! PT Set at $52.00 by BGC Financial (YHOO)
04/22/201510:13:03Yahoo! PT Set at $68.00 by Credit Suisse Group AG (YHOO)
04/22/201509:00:00Yahoo Launches New Video Ad Formats for Advertisers and Developers
04/22/201503:41:35Yahoo! Price Target Lowered to $50.00 at FBR & Co. (YHOO)
04/22/201503:07:25Yahoo! PT Lowered to $54.00 at Cowen and Company (YHOO)
04/21/201520:48:05Yahoo Display Ad Push Off to Slow Start -- Update
04/21/201519:29:31Yahoo Display Ad Push Off to Slow Start -- Update
04/21/201517:34:45Yahoo Inc. Earnings Fall Following Big Investments in Search...
04/21/201517:00:10Yahoo Display Ad Push Off to Slow Start
04/21/201516:49:46Yahoo Display Ad Push Off to Slow Start
04/21/201516:17:05Current Report Filing (8-k)
04/21/201516:05:00Yahoo Reports First Quarter 2015 Results
04/21/201512:36:35MARKET SNAPSHOT: S&P 500, Dow Erase Gains After Barrage Of Earnings
04/21/201510:20:44MARKET SNAPSHOT: U.S. Stocks Mixed After Earnings, Merger News
04/21/201508:33:49MARKET SNAPSHOT: U.S. Stocks: Futures Climb With DuPont, Verizon...

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