LONDON-- Advertising giant WPP PLC (WPP.LN) Friday said it made an investment in SubVRsive, Inc, a US specialist in technology for using virtual reality in advertising, without disclosing financial details.

Shares at 1150 GMT, up 11 pence, or 0.6%, at 1,850 pence valuing the company at GBP23.7 billion.

 

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

 

(END) Dow Jones Newswires

February 03, 2017 07:07 ET (12:07 GMT)

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