NEW YORK, Jan. 24, 2017 /PRNewswire/ -- Burson-Marsteller,
a leading global strategic communications and public relations
firm, today announced that Kyle
Farnham has been named Chair, U.S. Consumer and Brand
Marketing Practice, effective February
1. Farnham will be responsible for building the practice's
extensive portfolio and helping grow consumer brands.
"Kyle has extraordinary experience as a world-class brand
builder and in building teams that win for clients," said
Mike Fernandez, U.S. CEO,
Burson-Marsteller, to whom Farnham will report. "His creativity,
strategic rigor and excellence in building communications programs
that exceed expectations and deliver results for clients make Kyle
the perfect person to lead our Consumer and Brand Marketing
Practice."
Farnham has spent the past 17 years with MSLGroup in
Atlanta, for the past seven years
as Managing Director. In that role he led the full-service office
representing a diverse group of consumer and B2B clients, including
Abbott, Comcast, The Home Depot, Merial, RaceTrac and VF
Corporation, among many others, and was responsible for strategic
direction, growth, operations, new business and marketing for the
office. He spearheaded the development of
a full-service digital marketing and social media
offering and team, including the build out of the
office's in-house content production
capability. This work established the Atlanta office as a digital marketing and
social media center of excellence for MSLGroup in the U.S.
Before that he spent 10 years as Account Director and Practice
Leader for MSLGroup's Consumer Marketing Group, leading strategy,
concept development, program design and execution for more than 100
campaigns, announcements, special events, product launches,
sponsorship activation programs and community relations initiatives
for clients including The Coca-Cola Company, Chevron/Havoline,
General Motors/Chevrolet, The Home Depot, IRWIN Tools, The Krystal
Company and Philips, among others. He also spearheaded some of the
agency's largest PR-driven sponsorship activation programs,
including four Olympic sponsorship campaigns.
Under Farnham's leadership, his teams have won PRWeek Awards,
PRSA Silver Anvils, SABRE Awards from The Holmes Report and PR
News Platinum PR Awards for national consumer campaigns.
Earlier in his career, Farnham was Director of Public Relations
for Mizuno USA, Inc. He began his
career in New York, working at
Morgen-Walke Associates, GTFH Public Relations and Taylor.
"I am delighted to join Burson-Marsteller with its extraordinary
track record of serving and building some of the most iconic brands
in the world," said Farnham. "I am excited for the opportunity to
lead this team of creative and strategic thinkers who are deeply
committed to delivering powerful results for clients."
Farnham earned a B.A. in politics from The
Catholic University of America.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
strategic communications and public relations firm. It provides
clients with strategic thinking and program execution across a full
range of public relations, public affairs, reputation and crisis
management, advertising and digital strategies. The firm's seamless
worldwide network consists of 73 offices and 85 affiliate offices,
together operating in 110 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Group, a
subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller