The World-Class Healthcare Agency Becomes Part of Grey
Canada
NEW YORK, Dec. 19, 2016 /CNW/ -- Grey Group, the global
marketing communications company, today announced it has acquired
Tank, a leading full-service healthcare and consumer agency with
offices in Montreal.
Tank will retain its name and become part of Grey Group Canada
which already operates in Toronto,
Vancouver and Montreal.
Marc Lanouette, President of Tank,
will become CEO of Grey Group Canada.
In making the announcement, Michael
Houston, Global President and CEO of Grey North America,
said, "We are delighted to welcome Tank to Grey. This
acquisition reinforces our longstanding commitment to expand our
capabilities and critical mass in the Canadian market, especially
in Quebec, as well as in the
important healthcare sector."
Houston continued, "Marc
Lanouette, who takes the helm of Grey Group Canada, has
built a premier healthcare agency serving blue-chip clients with
world-class strategic and creative brand-building expertise.
We intend to build Tank's footprint in the U.S., Europe and Asia beginning in 2017."
Tank: A Snapshot
The full-service agency, with healthcare and consumer divisions,
was founded in 2007. Tank's fiscal 2016 net revenues were
CAD$14 million as of April 30, 2016. The company employs 120
people at its two offices in Montreal. Its client roster
includes AbbVie, BMS, Pfizer, Eli Lilly, Lundbeck, Telus Health,
Department of Canadian Heritage and Caisse de depot. Tank was
recognized with a Cannes Lion in 2016 in Radio. Its key
management will continue to oversee the agency.
Marc Lanouette said, "We are
thrilled to join forces with Grey, a recognized global creative
powerhouse, whose 'Famously Effective' philosophy mirrors our
culture. Together, we will accelerate the growth of Grey
Canada and export Tank's unique healthcare marketing model
worldwide in the years to come."
Rob Dickson of R&D Venture
Partners served as an advisor to Grey Group.
About Grey Canada
Grey Canada is part of the
advertising network of Grey Group, led by James R. Heekin III, Chairman & CEO.
Grey Group ranks among the largest global communications companies.
Its parent company is WPP (NASDAQ:WPPGY). Under the banner of
"Famously Effective Since 1917," Grey Canada serves a roster of the
world's best-known brands including P&G, Brown-Forman,
GlaxoSmithKline, HSBC, The Salvation Army and Volvo. Grey is one of
Canada's most awarded agencies for
"famously effective" work including Cannes Lions, CASSIES, EFFIES,
ADCC's and the D&AD Impact Awards
(www.grey.com/canada)
Contact:
Owen Dougherty
212-546-2551
odougherty@grey.com
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SOURCE Grey