NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Y&R landed
top accolades at this year's Golden Drum International Festival of
Creativity, Central and Eastern
Europe's most prestigious advertising festival. Picking up a
Grand Prix in Press, five Golden Drum awards and six Silver Drum
awards, the network landed a second place overall ranking at the
festival.
The Grand Prix in Press was awarded to Y&R Prague for its
Forbes "Cancer/Oceans/Poverty/Forests/Animals" campaign. The
beautifully crafted campaign showcased heavy-hitting facts and
statistics behind the costs of changing the world – from cleaning
the oceans to curing cancer.
The outstanding performance of the Prague office also included three Golden Drum
awards for UNHCR's campaigns in the Film category for "Windless";
the Press category for "Hang glider/Coal train"; and the Public
Relations category for "We Were the Refugees Once." Y&R Prague
also took home a Silver Drum award for UNHCR "We Were the Refugees
Once," and a Silver award for its Doctors Without Borders
"Playlists for Life" campaign.
A Golden Drum was also awarded to Y&R Istanbul in Press for
Baba Radyo's "Wedding" work, as well as to Young & Rubicam FMS
LLC, Mindshare Russia for TrendsBrands.ru's "Likeable
Discount."
"We have long believed in the importance of having deep local
roots in all our markets. Our strong performance at Golden Drum
comes out of this strategy and underpins the extraordinary
creativity in the region, as well as our ongoing commitment to
driving success for our clients," said Tony
Granger, Global Chief Creative Officer at Y&R.
Extending its regional performance, Y&R Budapest won three
Silver Drum awards in the Out of Home category for the Hungarian
Red Cross "Homeless Objects" work; in the Digital category for
Skyscanner "Get Me There"; and in Branded Content for Katona Jozef
Theater "Every Day a Play." Y&R Team Red Istanbul also proudly
took home a silver award for Vodafone's "Vodafone Coverage –
Mountain" work.
About Y&R
Y&R is one of the most iconic global
marketing communications companies in the world. We operate as a
Global Boutique, connecting deep local insights with strategies and
objectives that transcend borders. United by a global
infrastructure and market-leading tools and technology, Y&R
clients have access to top talent and resources from 189 offices in
93 countries around the world.
Y&R has led breakthrough campaigns for clients that include
Bel Brands, Campbell's Soup
Company, Colgate-Palmolive, Danone, Dell, Telefonica and Xerox,
among many others.
Y&R is part of WPP (NASDAQ: WPPGY). Follow Y&R
on Twitter and Instagram
Contact:
Aviva
Ebstein
aviva.ebstein@yr.com
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SOURCE Y&R