SAN FRANCISCO, Oct. 14, 2016 /PRNewswire/ -- Norton by
Symantec and Grey San Francisco today announced the launch of a
campaign to confront cyberbullying and encourage parents to discuss
cyberbullying with their children.
"Cyberbullying has become prevalent in schools today, but it
doesn't stop there — it is affecting our children 24/7, and as a
mother of two daughters, I am acutely aware of the magnitude of
this issue," said Kathryn Kane,
senior director-global brand and campaigns, Norton by Symantec.
At the heart of the campaign is the film, "Raise Your Voice
Against Cyberbullying." Sparked by a creative concept developed by
Grey San Francisco and brought to life with Chelsea House and filmmaker, Peyton Wilson, "Raise Your Voice Against
Cyberbullying" aims to inspire parents to help their children
address cyberbullying and overcome its effects. The film features
raw accounts of real cyberbullying attacks told from the victims'
point of view, and breaks the silence of cyberbullying as the
victims' parents hear of the attacks for the first time. At the
film's conclusion, the audience is asked to continue the
conversation on social media through #RaiseOurVoices wherever
cyberbullying is encountered. See film:
https://www.youtube.com/watch?v=gAGcPvygSOw
October is National Bullying Prevention Month, but cyberbullying
impacts families throughout the year. In fact, the 2015 Norton
Cybersecurity Insights Report revealed that 27 percent of US
parents felt their children were more likely to be bullied online
than in the classroom.
"Norton by Symantec is the world's leading consumer cyber
security brand, and we want to use our leadership position to not
only shed light on these very real and culturally-relevant topics,
but also present people with solutions and a way to affect change.
Inspiring parents to raise their voices is a simple solution that
can have a massive impact," Kane added.
To help parents learn more about cyberbullying, Norton created
an e-book. The e-book offers an authentic look at cyberbullying,
and features illustrations created by children aged 11 to 18 who
have personally experienced cyberbullying. Also featured are tips
to help parents recognize the signs of cyberbullying and a
conversation guide to help parents start a related conversation
with their children. See e-book:
http://now.symassets.com/content/dam/content/en-us/collaterals/ebook/norton-cyberbullying-guide.pdf
Anti-bullying organizations such as PACER and Common Sense Media
are working with Norton to activate #RaiseOurVoices wherever kids
go online. Norton is also actively engaging with victims and
parents on social platforms to encourage them to raise their voices
via video, pictures or text..
"Norton security solutions have protected people and their
devices for decades," said Milan
Martin, Grey San Francisco President. "The old saying,
'sticks and stones can break my bones but names can never hurt me,'
tragically, just isn't true today. We couldn't be more proud to
help Norton address very real, very important issues in our world
today."
About Grey San Francisco
Grey San
Francisco is the West Coast arm of Grey, the advertising
network of Grey Group. Grey Group ranks among the largest
global communications companies. Its parent company is WPP
(NASDAQ: WPPGY). Under the banner of "Grey Famously Effective
Since 1917," the agency serves a blue-chip roster of many of the
world's best known companies: Procter & Gamble, Symantec and
Norton, GlaxoSmithKline, Darden Restaurants, Pfizer, Canon, NFL,
Boehringer Ingelheim, Marriott Hotels & Resorts and T.J.
Maxx. Grey was recently named ADWEEK's "Global Agency of the Year"
and AD AGE's "Agency of the Year." (www.grey.com)
CREDITS
Advertiser: Norton by Symantec
Spot Title: Raise Your Voice Against Cyberbullying
Creative Agency: Grey San
Francisco
Chief Creative Officer: Curt Detweiler
Creative Director: E Slody
Art Director: Bryan Evans
Creative Support: Kate Murphy,
Marcus Pettersson, Tracy Silagi
Director of Integrated Producer: Daniel
Tuggle
SVP, Acct. Director: Will Egan
Management Supervisor: Christine
Cote
Acct. Supervisor: Genevieve Gray
Assistant Acct. Executive: David
Hay
Production Company: Chelsea Pictures
Director:
Peyton Wilson
Executive Producer: Jonathan
Gribetz
Partner/Executive Producer: Lisa
Mehling
Partner/Executive Producer: Allison
Amon
Line Producer: Jessica Wise
Production Supervisor: Tamika
Miller
Cinematographer: Stoeps Langensteiner
Client: Norton by Symantec
Sr. Director of Global
Brand and Campaigns: Kathryn
Kane
Global Campaigns Sr. Manager: Randi
Bartelmie
Global Campaigns Planner: Irene
Liang
Contact: Owen Dougherty
212-546-2551
owen.dougherty@grey.com
Video - https://www.youtube.com/watch?v=gAGcPvygSOw
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/norton-tackles-cyberbullying-with-grey-san-francisco-300345218.html
SOURCE Grey