WPP Buys Triad Retail Media in US
October 13 2016 - 7:56AM
Dow Jones News
LONDON--Communications company WPP PLC (WPP.LN) said Thursday it
is buying U.S. e-commerce specialist Triad Retail Media for an
undisclosed sum.
Triad Retail Media made net revenue of more than $120 million in
2015, the company said. Triad's clients include Wal-Mart Stores,
Inc., Sam's Club and eBay Inc., the company added.
WPP is buying the business through its wholly owned company
Xaxis.
WPP shares at 1110 GMT were down 2 pence, or 0.1%, at 1,818
pence valuing the company at GBP23.28 billion.
Write to Olga Cotaga at olga.cotaga@wsj.com, Twitter
@OlgaCotaga
(END) Dow Jones Newswires
October 13, 2016 07:41 ET (11:41 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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