FRANKFURT, Germany,
Sept. 29, 2016 /PRNewswire/ --
Wunderman, the leading global digital agency, today announced that
Joachim Bader, 47, has been
appointed to the new role of Chief Executive Officer of
Central Europe. Bader, who begins
officially on October 3, joins
Wunderman from SapientNitro where he served as Vice President of
Continental Europe and was a member of the European Leadership
Board .
As CEO of Central Europe, Bader
will be responsible for Germany,
Austria and
Switzerland. Bader will lead the German operation of
Wunderman, working closely with the general managers within each
German office as well as with Markus
Hoefinger and Andreas Widmer,
the CEO's of Austria and
Switzerland,
respectively.
For over ten years, Bader has been one of the most distinguished
experts in multi-channel digital marketing and business
transformation in Germany. He
brings significant expertise in the automotive, travel,
fashion/luxury industries, and oversaw the creation of the iconic,
digital transformation services for NIVEA, HUGO BOSS, Lufthansa and Audi. At Wunderman,
Bader will be responsible for developing and expanding the agency's
offering with a particular emphasis on digital services and
data-driven marketing.
"Joachim is incredibly successful at building and developing
digital agency businesses," said Mel Edwards, CEO of Wunderman EMEA. "His
expertise in driving business transformation for brands will be
instrumental as we continue to shape and grow our footprint
throughout the GSA region."
"I see a tremendous amount of opportunity for Wunderman's
approach of combining creativity and data," added Joachim Bader. "I am delighted to be joining
Wunderman and look forward to delivering on the agency's promise to
clients across the region."
Prior to joining SapientNitro in 2011, Bader founded the agency
CLANMO GmbH, which became a part of SapientNitro in 2011.
Previously, Bader was a member of the Executive Board of
Mindmatics, served as a director at Razorfish and, in 2003, founded
the agency Pocketframes which Razorfish absorbed in 2005. Earlier
in his career, Bader established the European services for leading
Internet portal, Excite, in London
and Hamburg, and was Head of
Content and Portal Strategy for Telefonica/Sonera in Munich.
About Wunderman
Wunderman is Creatively Driven.
Data Inspired. A leading global digital agency, Wunderman
combines creativity and data into work that inspires people to take
action and delivers results for brands. In 2015, industry analysts
named Wunderman a leader in marketing database operations as well
as a strong performer in customer engagement strategy.
Headquartered in New York, the
agency brings together 7,000 creatives, data scientists,
strategists and technologists in 175 offices in 60 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow us @Wunderman.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com
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SOURCE Wunderman