NEW YORK, Sept. 14, 2016 /PRNewswire/ -- Wunderman,
the leading global digital agency, today announced that
Acceleration, the premier marketing technology consultancy, has
become a part of its network. The move reinforces Wunderman's
ability to deliver data and technology consulting and extends its
offer into end-to-end digital transformation services.
Acceleration, which joined WPP in 2012, helps its clients to
develop ground-breaking digital strategies and to design and
implement the supporting data and technology infrastructure behind
them. The combined offer will allow Wunderman to provide its
clients with seamless digital transformation that starts with
strategy development and runs through to the creation of campaigns
and experiences that drive concrete business results. The two
companies have worked closely on a number of client assignments
around the world.
Jacques Van Niekerk and
Stephan Pretorius, the founders of
Acceleration, will be taking on new roles within Wunderman. Jacques
will become CEO of Wunderman Data, the division of Wunderman that
offers data management, data services and analytics. He
brings more than 20 years of experience building media, technology
and data related businesses around the world and will focus on
developing Wunderman Data's offer globally.
Stephan Pretorius will become
Chief Technology Officer of Wunderman and will leverage his
experience working with technology companies to advise clients on
technology solutions as well as working with Wunderman's own
technology partners including Adobe, Marketo, Google, Microsoft and
Salesforce, among others.
Acceleration will be joining Wunderman Data and will continue to
operate as a standalone brand and agnostic advisor to its
clients. Grant Keller,
currently Acceleration's North America CEO, will be stepping up to
become its new global CEO.
Mark Read, Wunderman's Global
CEO, said, "It's increasingly clear that digital disruption is
the top issue on many clients' agendas and that they need help
working out how to build a technology strategy to support their
business. Our work with Acceleration in the past few years
has demonstrated the value that clients can gain from combining
Acceleration's consulting expertise and approach with Wunderman's
insights, analytics and creative capabilities."
Jacques van Niekerk
commented, "This unique partnership will enable Wunderman and
Acceleration, together, to deliver a powerful solution across the
full spectrum of data, technology and marketing services and help
our clients to transform their businesses to maximize the
opportunities provided by the digital revolution."
Stephan Pretorius added,
"We are enormously excited to be joining forces with Wunderman to
realize our joint vision of how technology can enable the
connection between creativity and data."
About Wunderman
Wunderman is Creatively Driven.
Data Inspired. A leading global digital agency, Wunderman
combines creativity and data into work that inspires people to take
action and delivers results for brands. In 2015, industry analysts
named Wunderman a leader in marketing database operations as well
as a strong performer in customer engagement strategy.
Headquartered in New York, the
agency brings together 7,000 creatives, data scientists,
strategists and technologists in 175 offices in 60 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow us @Wunderman.
About Acceleration
Founded in 1999, Acceleration has
evolved into a market leader in architecting, implementing and
enabling marketing technology for global brands. Ensuring a
step-change in marketing capability, driving consistent, relevant
customer engagement across all touch points. For more information,
please visit www.acceleration.biz or follow us @accelerationbiz
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com