LONDON--Advertising firm WPP PLC (WPP.LN) said Tuesday that its unit plista, has acquired Linkpulse, a real-time content analytics company in Norway, for an undisclosed sum.

plista is a provider of data-driven native advertising and part of Xaxis, WPP's global programmatic media company.

Shares at 0905 GMT up 9 pence, or 0.5%, at GBP18.00, valuing the company at GBP23.10 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

(END) Dow Jones Newswires

September 06, 2016 05:25 ET (09:25 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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